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Joong Han Lee ’09 Product Design

Dec 16, 2013
Eindhoven, The Netherlands
Spotlight Category: Alumni
Born and raised in Seoul, Korea, I left my parents at the age of 15 for America, where I did not only broaden my horizon, but also found my passion in design. After living for three years in the Pacific Northwest, I took Interstate 5 straight down to Southern California, where I studied at Otis. After four years in Los Angeles, training in the field of product design, a course that heavily focused on commercial design aspects, I decided to follow my ambitions and indulge my curiosity about what other ways design matters to me. Design Academy, Eindhoven, offered an alternative perspective on the design world. I wanted to venture out and see the broad design spectrum.
 
My first year in Eindhoven was an incredible journey, including establishing a global design network, traveling around Europe and, most importantly, learning to become a design entrepreneur. During my first year in Eindhoven, I became involved in the European design scene, collaborating with other designers in a group exhibition for Dutch Design Week 2009, which was featured on a Dutch news network. I assisted well-known designer Maarten Baas in his “real clock” project; and I participated in “The Great Indoors,” a workshop sponsored by *FRAME Magazine*, with designers such as Jurgen Bey, Alexander van Slobbe, Chris Kabel and Wieki Somers.
 
Back in Seoul, selected as 2010 World Design Capital by the International Council of Societies of Industrial Design, I not only visited my folks but also enjoyed different design exhibitions and fairs. I then flew to Los Angeles to reunite with my Otis friends before heading back to Eindhoven. As I booked my flights to these cities, the world seems smaller, and it feels great!