User Experience Design
“I’m a Mac…” “I’m a PC…” Apple’s advertising campaign has become a classic example of the difference between Apple and Microsoft. In these advertisements, Apple appeared young, cool, and hip, while Microsoft appeared un-hip, overweight, and difficult to interact with. These ads were humorous, but at the core of this depiction was Apple’s focus on the user’s experience. At the time, PCs were less than attractive and almost required a computer science degree to use. On the other hand, “Macs” came in appealing colors and were “easy to use” right out of the box. User experience design, now known as UED, is the control over the flow of interaction between the user and an application. UED exists at the crossroads of graphic design, product design, information design, and product development. In this course, students explore theories in usability, information architecture, and information organization. The goal is for students to learn how to apply these principles to create friendly, elegant designs that take complex processes and organize them into interfaces that users can immediately understand.
First class materials: External USB Drive
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