Logos, Symbols & Letterforms
This professionally oriented course focuses on what might be considered the essence of visual communications -- the symbol. Through weekly slide lectures and assignments, students explore a wide variety of considerations involved in developing effective iconography, from reductive corporate logos to more complex logotypes. This course covers such areas as elements of a successful logo, design stationery systems, selecting identity colors, and creating customized letterforms and fonts for logotype or title use. Students can produce their assignments using their own computer or by traditional methods discussed in class.
Prerequisite: XGRD5029 Typography I
First class materials: Note-taking materials
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