Communication Arts

The Communication Arts Department offers a broad and cross-disciplinary learning experience for BFA candidates majoring in Advertising, Graphic Design, and Illustration. Our rigorous curricula and surrounding initiatives focus on: research, formal application and experimentation, technological proficiencies, and innovative outcomes.

 

Students in the Communication Arts Department will:

  • Understand fundamental theories, methodologies and tools of visual communication.
  • View themselves as cultural producers who value both the creation of images, products and environments, and their relation to clients and audiences.
  • Develop conceptual, technical and presentation skills linked to commercial applications and professional practices.
  • Build competence in a broad range of media and methods for delivering images and texts.
  • Develop collaboration skills and multidisciplinary methods of research, strategies, organization and analysis.
  • Embrace and value problem-defining and problem-solving skills and processes.
  • Demonstrate creativity and the power of effective communication through their work.
  • Adopt a life-long sense of community responsibility.
  • Successfully manage life-long careers in a changing and competitive workplace.
  • Embrace a commitment to professionalism.

 

More content is available in the complete Course Description and Curricula (PDF)

Advertising Design

      Fall Spring
Sophomore Year COMD207/208 Communication Studio I/II 3.0 3.0
  COMD214/215 Drawing + Painting I/II 2.0 2.0
  COMD218/219 Typography I/II 2.0 2.0
  COMD232/233 Practicum I/II 2.0 2.0
    Sophomore Studio Electives 2.0 2.0
  AHCS220 Contemporary Art Survey 3.0 ----
  AHCS222 History of Gr Des/Adv/Illus ---- 3.0
  *ENGL202 Sophomore English Requirements 3.0 ----
  *SSC210/211/220 Social Science ---- 3.0
 
  Total Credits per Semester 17.0 17.0
  Descriptions for courses listed in grey boxes are located in the Liberal Arts and Sciences section.
      Fall Spring
Junior Year ADVT300/301 Advertising and Art Direction I/II 3.0 3.0
  COMD332/333 Practicum I/II 2.0 2.0
  ADVT354 Professional Practice ---- 2.0
  ADVT350 Campaigns & Briefs ---- 2.0
  ADVT351 Copywriting 2.0 ----
    Studio Electives 2.0 2.0
   *ILMS300 Integrated Learning Studio 2.0 ----
  MATH336 Introduction to Symbolic Logic 3.0 ----
  NSCI307 Natural Science ---- 3.0
  AHCS310 Art History Elective 3.0 ----
    Art History, English, or Liberal Studies Elective ---- 3.0
 
  Total Credits per Semester 17.0 17.0
  *This course may be taken in either fall or spring semester.
  Descriptions for courses listed in grey boxes are located in the Liberal Arts and Sciences section.
      Fall Spring
Senior Year ADVT400 Advertising & Art Direction III 2.0 ----
  ADVT402 Strategies in Marketing & Research 2.0 ----
  COMD432/433 Practicum I/II 2.0 2.0
   ADVT440 Senior Project ---- 3.0
  ADVT 403 Special Topics ---- 2.0
  ADVT470/471 OnScreen Production & Concepts I/II 2.0 2.0
  ADVT452 Advanced Copy Concepts ---- 2.0
    Studio Electives 2.0 2.0
  *LIBS440 Senior Liberal Studies Capstone ---- 3.0
  *ILML400 Integrated Learning Lecture 3.0 ----
  LIBS404 Senior Project/Research Paper 2.0 ----
 
  Total Credits per Semester 15.0 16.0
  *This course may be taken in either fall or spring semester.
  Descriptions for courses listed in grey boxes are located in the Liberal Arts and Sciences section.

Graphic Design

      Fall Spring
Sophomore Year COMD207/208 Communication Studio I/II 3.0 3.0
  COMD214/215 Drawing + Painting I/II 2.0 2.0
  COMD218/219 Typography I/II 2.0 2.0
  COMD232/233 Practicum I/II 2.0 2.0
    Sophomore Studio Electives 2.0 2.0
  AHCS220 Contemporary Art Survey 3.0 ----
  AHCS222 History of Gr Des/Adv/Illus ---- 3.0
  *ENGL202 Sophomore English Requirements 3.0 ----
  *SSC210/211/220 Social Science ---- 3.0
 
  Total Credits per Semester 17.0 17.0
  Descriptions for courses listed in grey boxes are located in the Liberal Arts and Sciences section.
      Fall Spring
Junior Year COMD300/301 Communication Studio III/IV 3.0 3.0
  COMD310/311 Typography III/IV 2.0 2.0
  COMD332/333 Practicum I/II 2.0 2.0
  COMD354 Professional Practice 2.0 ----
    Studio Electives ---- 4.0
  *ILMS300 Integrated Learning Studio 2.0 ----
  MATH336 Introduction to Symbolic Logic 3.0 ----
  NSCI307 Natural Science ---- 3.0
  AHCS310 Art History Elective 3.0 ----
    Art History, English, or Liberal Studies Elective ---- 3.0
 
  Total Credits per Semester 17.0 17.0
  *This course may be taken in either fall or spring semester.
  Descriptions for courses listed in grey boxes are located in the Liberal Arts and Sciences section.
      Fall Spring
Senior Year COMD440 Senior Project ---- 3.0
  COMD432/433 Practicum I/II 2.0 2.0
  COMD472-477 Sr. Digital Electives 2.0 2.0
    Studio Electives 6.0 6.0
  *LIBS440 Senior Liberal Studies Capstone ---- 3.0
  *ILML400 Integrated Learning Lecture 3.0 ----
  LIBS404 Senior Project/Research Paper 2.0 ----
 
  Total Credits per Semester 15.0 16.0
  *This course may be taken in either fall or spring semester.
  Descriptions for courses listed in grey boxes are located in the Liberal Arts and Sciences section.

Illustration

      Fall Spring
Sophomore Year COMD207/208 Communication Studio I/II 3.0 3.0
  COMD214/215 Drawing + Painting I/II 2.0 2.0
  COMD218/219 Typography I/II 2.0 2.0
  COMD232/233 Practicum I/II 2.0 2.0
    Studio Elective -or- 2.0 ----
  ILUS320 Drawing Intensive ---- 2.0
  AHCS220 Contemporary Art Survey 3.0 ----
  AHCS222 History of Gr Des/Adv/Illus ---- 3.0
  *ENGL202 Sophomore English Requirements 3.0 ----
  *SSC210/211/220 Social Science ---- 3.0
 
  Total Credits per Semester 17.0 17.0
  Descriptions for courses listed in grey boxes are located in the Liberal Arts and Sciences section.
      Fall Spring
Junior Year ILUS300/301 Communication Studio III/IV 3.0 3.0
  ILUS310/311 Drawing & Painting for Illustration 2.0 2.0
  ILUS332/333 Practicum I/II 2.0 2.0
  ILUS354 Professional Practice 2.0 ----
    Studio Electives 2.0 2.0
   *ILMS300 Integrated Learning Studio 2.0 ----
  MATH336 Introduction to Symbolic Logic 3.0 ----
  NSCI307 Natural Science ---- 3.0
  AHCS310 Art History Elective 3.0 ----
    Art History, English, or Liberal Studies Elective ---- 3.0
 
  Total Credits per Semester 17.0 17.0
  *This course may be taken in either fall or spring semester.
  Descriptions for courses listed in grey boxes are located in the Liberal Arts and Sciences section.
      Fall Spring
Senior Year ILUS402 Adv Illustrative Applications 2.0 ----
  ILUS440 Senior Project ---- 3.0
  COMD432/433 Practicum I/II 2.0 2.0
   COMD472-477 Sr. Digital Electives 2.0 2.0
    Studio Electives 4.0 6.0
  *LIBS440 Senior Liberal Studies Capstone 3.0 ----
  *ILML400 Integrated Learning Lecture ---- 3.0
  LIBS404 Senior Project/Research Paper 2.0 ----
 
  Total Credits per Semester 15.0 16.0
  *This course may be taken in either fall or spring semester.
  Descriptions for courses listed in grey boxes are located in the Liberal Arts and Sciences section.

 

  Student Work        
 
ALI Student Work
 
 
     

Students design and produce communication materials for non-profit clients as well as the College. For students intent on pursuing traditional careers in graphic and advertising design and illustration, from print to the Web, the curriculum provides a broad educational experience that values problem-solving and conceptual thinking, promotes collaboration, and builds competence communicating not only in two- and three-dimensions, but also 4D, time-based media. Communication Arts core courses and electives are taught by a faculty team of industry professionals, many of whom are leaders in their field.

Careers/Positions:

  Advertising
Animation
Art Direction
Art Traffic Coordination
Book Design
Branding and Identity Design
Broadcast Design
Character Development
Children's Book Illustration
Copywriting
Collateral Design
Content Development
Creative/Design Direction
Editorial Illustration
Environmental Graphic Design
Exhibition Design
Illustration
Interactive Media
Packaging Design
Photography
Print design
Print Production
Publication Design
Storyboarding
Signage + Wayfinding Design
Textile Design
Web Design

Selected employers include:

  ABC, Inc. and partners
Adams Morioka
Anthropologie
Apple itunes
Autry National Center
Bau-Da Design Lab
Capitol Records
Chiat/Day
Conde Nast Publications
Deutsch Inc, L.A.
DeVa Communications
Disney Consumer Products
Eisbar
Gehry Partners
GUESS?
Guitar Center
Hallmark
I Design Studio
IE Design + Communications
Interscope Records Los Angeles County Museum of Art
Los Angeles Magazine
Mattel
Maverick Records
Maxx Marketing
Metro-Goldwyn-Mayer
Metropolitan Transit Authority, L.A.
Museum of Contemporary Art, L.A.
Neuron
Ogilvy Worldwide
Nuby Technology
Quiksilver
Sony Music
Target
Tornado Design
Twentieth Century Fox
Univision 34, KMEX-TV
U.S. News and World Report
Von Dutch
Warner Bros. Records
WB Network
Young & Rubicam