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Steve McAdam

Steve McAdam
Founding Academic Chair
Education: 

MFA, Film/Design, California Institute of the Arts
BFA, Film/Animation, California Institute of the Arts

Bio/Affiliation: 

Steve McAdam is an award-winning product designer and filmmaker with over 30 experience in product design, packaging, graphic design, animation and film.  His love of film began as a child actor, working in television on; Riverboat, Alfred Hitchcock Presents, Leave It to Beaver, Whispering Smith, Wagon Train, Cimarron City and others. 

During his undergraduate studies he worked as an assistant animator for television and motion pictures on Hanna Barbara, Jay Ward, Mirakami-Wolf and Pantomime Pictures cartoons, and on the feature film Yellow Submarine.  He interned as a camera assistant on the Rolling Stones documentary Gimme Shelter a post-production assistant on the academy award winning documentary Woodstock.  While studying in graduate school he worked as an independent documentary filmmaker for public television, directing and editing the biographical documentary series on famous scientific figures entitled “The Living Legends”, which aired on KCET and the BBC. 

He was the former Director of Product Design at Mattel Toys in Infant/Preschool, Games, and the Activities/Entertainment groups and working on brands that included Barbie, He-Man, See N’ Say, Disney, Nickelodeon, Wham-O.  In graphics, he worked as a freelance political cartoonist for the Los Angeles Times and illustrated numerous educational books, children’s books, greeting cards.  He worked in advertising and packaging design and started the graphic department for Prism Entertainment in Century City.  As Vice President of Creative Services for the Leo Paper Group and Leo Luxe Packaging Group he has worked in the publishing, gift and stationery and packaging industries and conducted creative workshops with clients that include; Hallmark, Disney Publishing, Penguin-Putnam, Simon & Schuster, Scholastic, Studio 100, Coppenrath, Harper Collins, Reader’s Digest, Rand McNally, Zondervan, Nordstrom, Starbucks, to name a few. 

He has taught Toy Design and Cartoon Illustration and Storyboarding at UCLA and is the Founding Academic Chair of Product Design at Otis College of Art and Design. 

AWARDS/HONORS: 

Twice awarded the Cine Golden Eagle Awards for best educational documentary

Esquire Magazine Film Festival Award for dramatic short

Toy of the Year Award, Mattel

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