In the spring of 2010, I received a faculty development grant to continue research initiated four years ago for a book I am writing called, Advertising, Designer Identities, and the American Jewish Experience. The book, which investigates the impact of advertising on the design of American Jewish identities, will be published by Rutgers’ University Press. Despite its ubiquity within the cultural and visual landscape of American Jewish life and discourse, all too often, advertising has taken a back seat to other media such as film, literature, television, and comedy. Essentially, advertising receives nothing more than a passing reference. My project accordingly aims to “out” advertising as an instrumental tool in the construction of American Jewish identities.
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