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Events

O-Tube

Advertising Program

Research Tutorials

Advertising Research Tutorial
Business Information Resources

Databases of Interest

ebrary ProQuest
ELibrary ebsco logo

Websites of Interest

Advertising Education

Adforum Creative Library - Database of commercials. May require registration.
Advertising Principles
Advertising Resources
Advertising, Marketing, and Commercial Imagery Collections
Fifty Years of Coca-Cola Television Advertisements
History Matters: Making Sense of Ads
The Persuaders Website (Frontline documentary. Call #: Video D P477 [DVD])

Ad Magazines, Trades, and Organizations

Ad Access
AdCritic
Advertising Age
AdViews: Digital Archive of Vintage Television Commercials
AdWeek
American Advertising Federation
Bizjournals
Brand Channel.com
Commercial Closet
I Have An Idea: Advertising's Intellectual Archive
Interactive Broadcasting Bureau
Marketing Profs.com
Visit 4 Info
Watch Reels.com

Stats, Research, and Analysis

American Customer Satisfaction Index
California Demographics
Census Bureau
Census Scope
Clickz Network
CNET
Economic Research Service: State Fact Sheets
FreeDemographics
FedStats
Foreign Trade Information System
Know This: Virtual Marketing Library
Market Research Society
Marketing Research Library at mrlibrary.com
Market Research Library at buyusainfo.net
National Center for Education Statistics
Pew Internet & American Life Project
Population Reference Bureau
Services Industries Trends
Social Statistics Briefing Room (White House)
Trendwatching.com
United States Commercial Service: Market Research Library
U.S. Department of Labor Bureau of Labor Statistics
World Trade Organization
 

Library book Sections of Interest

E - History of the Americas

E 169.02 - American Popular Culture

H - Social Sciences

HF - Business

HF 5415.153 - Inventions and new product marketing

HF 5801 to 6191 - Advertising (includes signs and billboards)

NC - Drawing, Design & Illustration

NC 997 - Commercial Art & Advertising

PN - TV, Theater, Plays, Motion Pictures

TR - Photography
 

Magazines of Interest in the Otis Library

AdWeek
I.D.
[formerly International Design]
How
CA
[Communication Arts]
CMYK
Creativity
Archive
Business 2.0
Fast Company
Wired

View entire magazine holdings by subject