Events
  • Public-Library is a cross-disciplinary design studio in Los Angeles. They construct identities, concepts and experiences for brands through the practice of reduction using fundamental typographic theory and experimentation with space and form.

    Ramón Coronado and Marshall Rake met as design students at Art Center College of Design in Pasadena. After studying, working, and exhibiting independently for many years—both stateside and internationally—their design philosophy and approach brought them back together as Public-Library in 2011.

  • Sandra Lim

    Mar 29| Lectures
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    Sandra Lim is the author of two collections of poetry, Loveliest Grotesque and The Wilderness, winner of the 2013 Barnard Women Poets Prize, selected by Louise Glück. Her work is also included in the anthologies Gurlesque, The Racial Imaginary, and Among Margins: An Anthology on Aesthetics. She has received fellowships from the MacDowell Colony, the Vermont Studio Center, and the Getty Research Institute.

  • Intern Recruitment Day

    Mar 30| Special Event
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    Continental breakfast will be from 8:00 – 8:45, interviews will take place from 9:00 am – 12:00 pm. Otis welcomes companies that are recruiting for Summer internships in the following areas: Architecture/Landscape/Interiors, Digital Media, Communications Arts, Fashion Design, Fine Arts, Product Design, Toy Design.
  • A quintessentially Los Angeles artist, Larry Johnson has worked for over 4 decades investigating the inherent contradictions between the shiny surfaces and underlying cynical logics of American culture. His works reference the languages of animation (especially the fantasy worlds of Walt Disney), graphic and commercial design, and advertising.

  • A limited number of tickets are available to FUN HOME, an emotionally charged and poignant family drama, inspired by the graphic novel of the same name by Alison Bechdel, in which she explores her coming out and the suicide of her domineering father Bruce. Sign up in the Office of Student Activities located in the Student Life Center Room 150E.

  • Edgar Arceneaux was born in Los Angeles in 1972. He investigates historical patterns through drawings, installations, and multimedia events, such as the reenactment of Ben Vereen’s tragically misunderstood blackface performance at Ronald Reagan’s 1981 Inaugural Gala.

O-Tube

Advertising Program

Research Tutorials

Advertising Research Tutorial
Business Information Resources

Databases of Interest

ebrary ProQuest
ELibrary ebsco logo

Websites of Interest

Advertising Education

Adforum Creative Library - Database of commercials. May require registration.
Advertising Principles
Advertising Resources
Advertising, Marketing, and Commercial Imagery Collections
Fifty Years of Coca-Cola Television Advertisements
History Matters: Making Sense of Ads
The Persuaders Website (Frontline documentary. Call #: Video D P477 [DVD])

Ad Magazines, Trades, and Organizations

Ad Access
AdCritic
Advertising Age
AdViews: Digital Archive of Vintage Television Commercials
AdWeek
American Advertising Federation
Bizjournals
Brand Channel.com
Commercial Closet
I Have An Idea: Advertising's Intellectual Archive
Interactive Broadcasting Bureau
Marketing Profs.com
Visit 4 Info
Watch Reels.com

Stats, Research, and Analysis

American Customer Satisfaction Index
California Demographics
Census Bureau
Census Scope
Clickz Network
CNET
Economic Research Service: State Fact Sheets
FreeDemographics
FedStats
Foreign Trade Information System
Know This: Virtual Marketing Library
Market Research Society
Marketing Research Library at mrlibrary.com
Market Research Library at buyusainfo.net
National Center for Education Statistics
Pew Internet & American Life Project
Population Reference Bureau
Services Industries Trends
Social Statistics Briefing Room (White House)
Trendwatching.com
United States Commercial Service: Market Research Library
U.S. Department of Labor Bureau of Labor Statistics
World Trade Organization
 

Library book Sections of Interest

E - History of the Americas

E 169.02 - American Popular Culture

H - Social Sciences

HF - Business

HF 5415.153 - Inventions and new product marketing

HF 5801 to 6191 - Advertising (includes signs and billboards)

NC - Drawing, Design & Illustration

NC 997 - Commercial Art & Advertising

PN - TV, Theater, Plays, Motion Pictures

TR - Photography
 

Magazines of Interest in the Otis Library

AdWeek
I.D.
[formerly International Design]
How
CA
[Communication Arts]
CMYK
Creativity
Archive
Business 2.0
Fast Company
Wired

View entire magazine holdings by subject