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Events
  • Otis Radio: Hot News

    May 02| Special Event
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    Creative Action and the Otis Radio class present weekly broadcasts each Monday.

     

    This week from 5:00 - 6:00 pm is Hot News with DJs Cindy Ho, Ana Molina, and April Oh who cover all the trending NEWS!

     
    Listen online at KLMU.

    All shows will be simulcast on 96.1FM in the Otis Cafe and archived on otisradio.tumblr.com

  • Otis Radio: flashback

    May 02| Special Event
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    Creative Action and the Otis Radio class present weekly broadcasts each Monday.

    This week from 5:00pm - 6:00pm is flashback: nostalgic static with DJ's Alix, April and Dane. Come listen and chat about nostalgic representations that make us who we are, from music, accessories, to fashion mistakes.


    Listen online at KLMU.

  • Graduate Fine Arts presents

    Now What?

    Class of 2016 Final MFA Exhibition  

     

    Family and Friends Night Celebration: Saturday, May 14, 6-9pm

    Ashton Allen

    Amanda Benefiel

    Ok-Young Choi

    Janet E. Dandridge

    Melany Dierks

    Elif Erkan

    Kathryn Kert Green

    Elizabeth Medina

    Kristin Moore 

    Jeisung Oh

    Zachary Roach

    Regine Rode

     

  • Learn about the Teacher Credentialing process with:

  • Otis Radio Olympics

    May 03| Special Event
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    Otis Radio students Bree Miller, Natasha Carovska and Rania Ann Zahir present Otis Radio Olympics.

    Play Games and Win Prizes!

    Come join them outside to relieve your stress from finals by playing Musical Chairs, Red Light Green Light, Simon Says, and other beloved childhood games.

  • Graduate Public Practice 
    2016 MFA Degree Presentations

    Henderson Blumer
    Jeanette Degollado
    Margarethe Drexel
    Tonya Ingram
    Jenny Kane
    Shefali Mistry
    Beth Ann Morrison
    Catherine SCOTI Scott
     

    EXHIBITIONS AND EVENTS:

     
    Tuesday May 3, 7 – 9:00 p.m. 

    Shefali Mistry leads Michelada Think Tank event on artists of color

  • For decades, the Los Angeles–based artist Lita Albuquerque has blurred distinctions between Land art and Light and Space on increasingly grander scales, whether it be building installations surrounding the pyramids in Egypt or placing sculptures across Antarctica to mirror the formation of the stars. Her cosmic explorations continue with two new bodies of work that are currently being shown at Kohn Gallery in Hollywood, from January 9 through February 27, 2016, and at USC’s Fisher Museum of Art, from January 26 through April 10, 2016.

O-Tube

Advertising Program: Research Tutorial

Step 1: Do you have basic research skills?

To learn the basics of library research, review the Info Lit Tutorials.

Step 2: Clarify Your Topic

Your instructor may give you topics such as:

  • Top Advertising Agencies in Los Angeles
  • Marketing on a Low Budget
  • Trend Spotting
  • Guerilla Marketing
  • Targeting Your Audience
  • Appealing to Emotions in Marketing and Advertising
  • Media Planning
  • Award Winning Advertising Campaigns

These are actually all fairly broad subjects encompassing many smaller topics. Before you can do systematic research, you must first clarify your exact topic. A good place to start is by generating synonyms for that topic.

Why is this important?

Take, for instance the term "guerilla marketing." Just because that term may be well understood within the advertising world, it is not true that it will always used every time someone writes or publishes something that could be considered guerilla marketing. Plus, it may involve many types of marketing. When you do a "keyword" search on "guerilla marketing," only those documents containing those exact terms be found. It's entirely possible that you could miss an excellent book on "product placement" such as: Product Placement in Hollywood films : A History. (See also: How to Clarify Your Topic)

Presumably you are researching topics that are not entirely familiar to you and you may not know the definitions and be able to create a list of synonyms. In this case, you may want to briefly browse some recommended websites. Keep a pencil and paper handy to jot down terms which you can use in your research process.

NOTE: Here's a good tutorial which explains about Researching Companies Online

Step 3: Find Books

Students often rely too much on Google or Yahoo and neglect better tools and sources. To be a competent researcher, figure out for yourself a systematic methodology and become proficient with a variety of tools.
Definitely try the Library Catalog (OPAC). Try a variety of keyword from your synonyms list to get an overview of what books are in the Otis Library. Through the OPAC, you may also discover alternate terms that you can use in searching other places.

Some of results you will find will be to e-books which are available to the Otis Community online. Within the OPAC, you'll see a link and all you need to do is click it to bring up the ebrary database. You may also go directly to Ebrary, to search 80,000 full-text electronic books. This database contains an enormous amount information. It is geared towards college students.

Step 4: Find Articles in Magazines and Journals

Find a journal article or two. Start with EBSCO OmniFile. It contains the full-text for 3,100 magazines and journals covering a wide variety of subject areas, including advertising. One of the magazines included in Adweek. Try a keyword search with some of your terms. If you get too many hits, limit it to a subject search.

Step 5: Look in Newspapers

Find a newspaper article or two. Try eLibrary. These databases have full text of thousands of newspapers, plus transcripts of TV news programs and congressional testimony. You'll definitely have to limit your search in some way. Think about an additional term or two to enter as a means of limiting the number of hits returned. The name of a company or a specific type of product would be a specific additional term. As a general rule, the larger the database, the more terms you can enter. (Click here to learn about Boolean Logic and how it works to refine a search.)

Step 6: Try the Web

As a last step, search for content-rich academic/educational websites. Searching the web can be overwhelming. Too much information may, in fact, be more trouble than not enough. If you want to refine your skill or you are having trouble, go to the Library and talk with Sue Maberry, the Librarian. Finding information is her expertise.

Pages ending in .org or .edu may be the best ones, but make sure the author is not a student doing a class assignment or that the page is not simply a course syllabus.