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Events
  • Presidents' Day Holiday

    Feb 15| Academic Dates
    More

    Otis offices are closed for the Holiday.

  • Oliver Kellhammer is an independent artist, writer and researcher, who seeks, through his botanical interventions and social art practice, to demonstrate nature’s surprising ability to recover from damage. His recent work has focused on the psychosocial effects of climate change, cleaning up contaminated soils, reintroducing prehistoric trees to landscape damaged by industrial logging and cataloging the ecology of brownfield ecologies. He currently works as a lecturer in sustainable systems at Parsons in New York City.
     
  • Emily Kendal Frey is the author of the poetry collections The Grief Performance, selected for the Cleveland State Poetry Center's 2010 First Book Prize by Rae Armantrout, and Sorrow Arrow, as well as the the chapbooks Frances, The New Planet, and Airport. The winner of the Poetry Society of America's Norma Farber First Book Award, Frey's poetry has appeared in the journals Octopus and the Oregonian. She lives in Portland.

    Seating is limited.

    Maps & Parking Information

  • Performance : Proust in one hour

    by Véronique Aubouy

    Duration : 60 minutes chrono

    In this performance I try to summarize in 60 minutes In search of past time with my own words, as a story of another time which reveals itself contemporary. I deliver my own intimate and personal perception of this book which radiates in my life. Each performance is another opportunity to explore different zones of the book, proceeding at random, inspired by an aleatory and fickle memory.

  • Rear Window

    Kristin Moore
    Thesis Exhibition
    Feb 16th-19th, 2016

    Reception:

    Thursday, Feb 18th, 6-9PM

    Bolsky Gallery
    Otis College of Art and Design
    9045 Lincoln Blvd. 
    Los Angeles, CA 90045 
    310.846.2614


    Gallery Hours: Tues-Fri 10am-5pm, Sat-Sun 12pm-4pm

     

  • The Architecture/Landscape/Interiors Department at Otis College of Art and Design is pleased to announce the George H. Scanlon Foundation Lecture REDUX.4 by IÑAKI ÁBALOS

  • Mr. Yang Chen worked in real estate development companies for eight years and in architecture design companies for fourteen years, serving as architect, General Manager, and Executive President. From 2002 to 2007 he was General Manager of China Construction Design International (CCDI) Shanghai and COO of its headquarters in Shenzhen. He played a significant role in CCDI’s transition from a regional company of around 100 employees to a national corporation of over 3000 employees.

O-Tube

Advertising Program: Research Tutorial

Step 1: Do you have basic research skills?

To learn the basics of library research, review the Info Lit Tutorials.

Step 2: Clarify Your Topic

Your instructor may give you topics such as:

  • Top Advertising Agencies in Los Angeles
  • Marketing on a Low Budget
  • Trend Spotting
  • Guerilla Marketing
  • Targeting Your Audience
  • Appealing to Emotions in Marketing and Advertising
  • Media Planning
  • Award Winning Advertising Campaigns

These are actually all fairly broad subjects encompassing many smaller topics. Before you can do systematic research, you must first clarify your exact topic. A good place to start is by generating synonyms for that topic.

Why is this important?

Take, for instance the term "guerilla marketing." Just because that term may be well understood within the advertising world, it is not true that it will always used every time someone writes or publishes something that could be considered guerilla marketing. Plus, it may involve many types of marketing. When you do a "keyword" search on "guerilla marketing," only those documents containing those exact terms be found. It's entirely possible that you could miss an excellent book on "product placement" such as: Product Placement in Hollywood films : A History. (See also: How to Clarify Your Topic)

Presumably you are researching topics that are not entirely familiar to you and you may not know the definitions and be able to create a list of synonyms. In this case, you may want to briefly browse some recommended websites. Keep a pencil and paper handy to jot down terms which you can use in your research process.

NOTE: Here's a good tutorial which explains about Researching Companies Online

Step 3: Find Books

Students often rely too much on Google or Yahoo and neglect better tools and sources. To be a competent researcher, figure out for yourself a systematic methodology and become proficient with a variety of tools.
Definitely try the Library Catalog (OPAC). Try a variety of keyword from your synonyms list to get an overview of what books are in the Otis Library. Through the OPAC, you may also discover alternate terms that you can use in searching other places.

Some of results you will find will be to e-books which are available to the Otis Community online. Within the OPAC, you'll see a link and all you need to do is click it to bring up the ebrary database. You may also go directly to Ebrary, to search 80,000 full-text electronic books. This database contains an enormous amount information. It is geared towards college students.

Step 4: Find Articles in Magazines and Journals

Find a journal article or two. Start with EBSCO OmniFile. It contains the full-text for 3,100 magazines and journals covering a wide variety of subject areas, including advertising. One of the magazines included in Adweek. Try a keyword search with some of your terms. If you get too many hits, limit it to a subject search.

Step 5: Look in Newspapers

Find a newspaper article or two. Try eLibrary. These databases have full text of thousands of newspapers, plus transcripts of TV news programs and congressional testimony. You'll definitely have to limit your search in some way. Think about an additional term or two to enter as a means of limiting the number of hits returned. The name of a company or a specific type of product would be a specific additional term. As a general rule, the larger the database, the more terms you can enter. (Click here to learn about Boolean Logic and how it works to refine a search.)

Step 6: Try the Web

As a last step, search for content-rich academic/educational websites. Searching the web can be overwhelming. Too much information may, in fact, be more trouble than not enough. If you want to refine your skill or you are having trouble, go to the Library and talk with Sue Maberry, the Librarian. Finding information is her expertise.

Pages ending in .org or .edu may be the best ones, but make sure the author is not a student doing a class assignment or that the page is not simply a course syllabus.