Events
  • Creative Action and the Otis Community Radio class present weekly broadcasts each Monday.

     

    This week from 4:00 - 5:00 pm is Welcome to the Haunted Boulevard. Join DJ Platinum (Grace Potter) and DJ Batsy (Jessi Hita) for a journey of the folklores, urban legends, and paranormal encounters from different cultures. 

     

    Listen online at KLMU.

  • Creative Action and the Otis Community Radio class present weekly broadcasts each Monday.

     

  • Mexican artist Yoshua Okón’s videos blur the lines between documentary, reality, and fiction. He collaborates closely with his actors (often amateurs who are also the subjects of the work) to create sociological examinations that ask viewers to contemplate uncomfortable situations and circumstances.
  • Dana Johnson is the author of the short story collection In the Not Quite Dark. She is also the author of Break Any Woman Down, winner of the Flannery O’Connor Award for Short Fiction, and the novel Elsewhere, California.

  • Gallery 169 will be hosting the Otis College of Art and Design Communication Arts Graphic Design Junior Show, "5328," displaying a selection of work made over the five thousand twenty eight hours that make up the fall and spring semesters of the academic year. Work will include collected posters, publications, and typographic projects.
  • Clay, Body is a solo exhibition from artist Sydney Aubert: Unapologetically fat, crass, and sexual, a ceramics artist who also works in video, and whatever other materials arouse her in the moment. Exhibition will be on view from Monday, April 24 - Friday, April 28 at the Bolsky Gallery, Otis College of Art and Design. On view by appointment only, please contact the artist at sydney.aubert@gmail.com Reception: Thursday, April 27 | 6pm-9pm Bolsky Gallery, Otis College of Art and Design

  • Audrey Wollen is a feminist theorist and visual artist based in Los Angeles. Wollen uses social media, such as Twitter and Instagram, as platforms for her work on Sad Girl Theory, a theory which posits that internalized female sadness can be used as a radical and political action, separate from masculinized forms of protests such as anger and violence. She introduces this form of protest as an alternative to masculinized anger and violence.

O-Tube

Advertising Program: Research Tutorial

Step 1: Do you have basic research skills?

To learn the basics of library research, review the Info Lit Tutorials.

Step 2: Clarify Your Topic

Your instructor may give you topics such as:

  • Top Advertising Agencies in Los Angeles
  • Marketing on a Low Budget
  • Trend Spotting
  • Guerilla Marketing
  • Targeting Your Audience
  • Appealing to Emotions in Marketing and Advertising
  • Media Planning
  • Award Winning Advertising Campaigns

These are actually all fairly broad subjects encompassing many smaller topics. Before you can do systematic research, you must first clarify your exact topic. A good place to start is by generating synonyms for that topic.

Why is this important?

Take, for instance the term "guerilla marketing." Just because that term may be well understood within the advertising world, it is not true that it will always used every time someone writes or publishes something that could be considered guerilla marketing. Plus, it may involve many types of marketing. When you do a "keyword" search on "guerilla marketing," only those documents containing those exact terms be found. It's entirely possible that you could miss an excellent book on "product placement" such as: Product Placement in Hollywood films : A History. (See also: How to Clarify Your Topic)

Presumably you are researching topics that are not entirely familiar to you and you may not know the definitions and be able to create a list of synonyms. In this case, you may want to briefly browse some recommended websites. Keep a pencil and paper handy to jot down terms which you can use in your research process.

NOTE: Here's a good tutorial which explains about Researching Companies Online

Step 3: Find Books

Students often rely too much on Google or Yahoo and neglect better tools and sources. To be a competent researcher, figure out for yourself a systematic methodology and become proficient with a variety of tools.
Definitely try the Library Catalog (OPAC). Try a variety of keyword from your synonyms list to get an overview of what books are in the Otis Library. Through the OPAC, you may also discover alternate terms that you can use in searching other places.

Some of results you will find will be to e-books which are available to the Otis Community online. Within the OPAC, you'll see a link and all you need to do is click it to bring up the ebrary database. You may also go directly to Ebrary, to search 80,000 full-text electronic books. This database contains an enormous amount information. It is geared towards college students.

Step 4: Find Articles in Magazines and Journals

Find a journal article or two. Start with EBSCO OmniFile. It contains the full-text for 3,100 magazines and journals covering a wide variety of subject areas, including advertising. One of the magazines included in Adweek. Try a keyword search with some of your terms. If you get too many hits, limit it to a subject search.

Step 5: Look in Newspapers

Find a newspaper article or two. Try eLibrary. These databases have full text of thousands of newspapers, plus transcripts of TV news programs and congressional testimony. You'll definitely have to limit your search in some way. Think about an additional term or two to enter as a means of limiting the number of hits returned. The name of a company or a specific type of product would be a specific additional term. As a general rule, the larger the database, the more terms you can enter. (Click here to learn about Boolean Logic and how it works to refine a search.)

Step 6: Try the Web

As a last step, search for content-rich academic/educational websites. Searching the web can be overwhelming. Too much information may, in fact, be more trouble than not enough. If you want to refine your skill or you are having trouble, go to the Library and talk with Sue Maberry, the Librarian. Finding information is her expertise.

Pages ending in .org or .edu may be the best ones, but make sure the author is not a student doing a class assignment or that the page is not simply a course syllabus.