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  • For decades, the Los Angeles–based artist Lita Albuquerque has blurred distinctions between Land art and Light and Space on increasingly grander scales, whether it be building installations surrounding the pyramids in Egypt or placing sculptures across Antarctica to mirror the formation of the stars. Her cosmic explorations continue with two new bodies of work that are currently being shown at Kohn Gallery in Hollywood, from January 9 through February 27, 2016, and at USC’s Fisher Museum of Art, from January 26 through April 10, 2016.

  • Karaoke Kart

    May 05| Special Event
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    Otis Radio students, Caroline Dillon, Ibrahim Ghulam and Forouzan Safari, present The Karaoke Kart! Join them for a sing-a-long on the 4th floor of Ahmanson, or listen to the live radio broadcast in the Cafe (or on 96.1 FM).

  • Otis Fine Arts presents For The Time Being, the 2016 BFA Senior Exhibition. The show will run May 9-15 with a public reception on Saturday, May 14, 6-9 pm.

  • Annual Exhibition Preview

    May 13-15, 2016

    CELEBRATE WITH US

    Join us for an exhibition and celebration of work by the next generation of creative professionals in:

    Architecture/Landscape/Interiors
    Communication Arts: Advertising Design, Graphic Design, Illustration
    Digital Media: Animation, Game and Entertainment Design, Motion Design
    Fashion Design: Costume Design

  • May 13-15, 2016

    CELEBRATE WITH US

    Join us for an exhibition and celebration of work by the next generation of creative professionals in:

    Architecture/Landscape/Interiors
    Communication Arts
    : Advertising Design, Graphic Design, Illustration

O-Tube

Container Corporation of America's Great Ideas of Modern Man

Container Corporation of America's Great Ideas of Modern Man

Location: Special Collections

Particularly influential were the Container Corporation of America's efforts, begun in the 1930s, which culminated in the famous Great Ideas series of print ads introduced by the company's founder, Walter Paepcke, in 1950.

Herbert Bayer was also a consultant to the Container Corporation of America where he conceived of great ideas of western man and world geo-graphic atlas.

In 1949 Walter and Elizabeth Paepcke, both members of the "Fat Man's Great Books Course," organized a bicentennial celebration of Goethe's birth. Walter Paepcke, University of Chicago Trustee, was president of Container Corporation of America, and Elizabeth was a designer and decorator who helped to showcase the talents of Chicago designers by using their works in Container Corporation of America advertisements.

26 plates. From 1950 to 1975, Container Corp. of America ran an ad campaign entitled "Great Ideas of Western Man," in publications such as “Time” and “Fortune” magazines. Bauhaus master, Herbert Bayer and Art Director for CCA at the time, commissioned prominent artists, illustrators and designers to illustrate selected quotes. These were drawn from a broad spectrum of western thought that included philosophers, writers, scientists, and politicians, cultural and religious figures - from Aesop to Einstein. This ad campaign ran well beyond Bayer's tenure as the AD for CCA. Early in the campaign, a portfolio of the years' ads was issued, 13 loose 14.25" x 11.5" plates; additionally CCA issued portfolios of 26 selected plates - each spanning three years of the campaign.
 

Great Ideas No. 54 Alexander Hamilton

Great Ideas No. 54: Alexander Hamilton, 1954, by Herbert Bayer

Great Ideas No. 60 Epictetus

Great Ideas No. 60: Epictetus, 1954, by Leo Lionni

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