Events
  • Artist Anna Craycroft, of the current exhibition Tuning the Room in Ben Maltz Gallery, in discussion with artist and curator Micah Silver.

  • Emily Thorpe's art work addresses the twisting formation of memory through spatial relations and moments of domesticity. She will be presenting a solo exhibition for her Graduate Thesis at The Bolsky Gallery, Otis College of Art & Design, on view February 20 to February 25, 2017. There will be a closing reception on Saturday, February 25, 6-9pm.

  • You can easily spot The Little Friends of Printmaking in a crowd—their inky hands and clothes are a dead giveaway. Their work is just as distinctive. JW & Melissa Buchanan first made a name for themselves through their silkscreened concert posters, but soon branched out into further fields, designing fancy junk for whoever would pay them money. In addition to their work as illustrators and designers, they've continued their fine art pursuits through exhibitions, lectures, and artists’ residencies, spreading the gospel of silkscreen to anyone inclined to listen.

  • "In publishers’ terms, Shock and Awe – a hefty, intellectual book about glam rock – is timely." - Jude Rogers, The Guardian

  • Solmaz Sharif

    Mar 01| Lectures
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    Solmaz Sharif’s first collection, Look, was recently published by Graywolf Press and is a 2016 National Book Award finalist. Her poetry has appeared in the New Republic, Granta, Poetry, and other journals. Her first collection, Look, was recently published by Graywolf Press. A former Stegner Fellow, she is currently a lecturer at Stanford University and lives in the Bay Area.

  • Join us on Thursday, March 2nd for an evening of conversation and exploration! Connect with fellow alumni, see friends, tour our new buildings, and meet President Ferguson at this Alumni Night reception. It will be a casual and fun evening and we hope you can join us. 

    The evening includes:

    A beer and wine reception 

    Introduction of the new Director of Alumni Relations Phil Scanlon

    Campus tour

    Visits to the Anna Craycroft exhibit at the Ben Maltz Gallery and Millard Sheets Library

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  • Brendan Folwer was born 1978, Berkeley, California and lives and works in Los Angeles. His solo exhibitions include New Portraits (2017), Richard Telles Fine Art, Los Angeles, Portraits (2016), Mathew, New York and New Pictures, Six Sampler Works, and Benches (2015), Richard Telles Fine Art, Los Angeles.

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Contemporary Fashion Culture

For your writing assignments in this course, you will need a combination of books, periodical articles, and websites. This pathfinder is designed to guide you in your research.

Step 1: Pick Your Terms

What are your specific research interests? Although your overall topic is "fashion culture," using that phrase as a search term is problematic. It's too broad to be effective and it does not have a universally accepted meaning. So think of other terms which identify elements associated with "fashion culture" that can more easily be searched. For instance:

  • teens, teenagers, tweens, kids, adolescent, peer group, peers, etc.
  • fashion trends, popularity
  • coolness, cool
  • advertising, advertisements, ads, campaign
  • consumerism, consumers
  • branding, brands, brand names, logos
  • specific company or product names like Nike, Benetton, Calvin Klein, makeup
  • models, modeling, model types, specific names of models
  • youth market, sales, purchasing behavior, promotion, marketing
  • alienation, rebellion
  • body image, peer pressure, sexuality, sex appeal
  • women, gender, masculinity, homoeroticism, politics, etc.
  • race, Latino, hip hop
  • rave culture, drugs, heroin chic
  • celebrities, celebrity, idols,
  • music, skateboarding, surfing, etc.

It's advisable to browse first, gather ideas, and then narrow the topic as you gain a sense of what's available in various places. As you browse, make a list of specific terms or ideas that you can research further.

Step 2: What Kind of Information Do You Want?

Identifying the type of information that you need will greatly help in formulating a search strategy. After your initial browsing, think seriously about your topic and get as specific as you can. Here are some examples of narrow, searchable topics:

  • a history of wearing denim and jeans
  • types of makeup advertising directed at teenage girls (or African American women)
  • an analysis of the influence of Kate Moss written by a scholar
  • tween consumers and their purchasing behavior
  • high heels--their history and ongoing popularity--from a feminist perspective

Next, think about what you expect to find and where to look.

Statistics come in handy when you want to argue cause and effect. You could use "statistics" in combination with another term like "purchasing power."

Popular culture is readily apparent in pictures and advertising. If you want to see ads targeted toward a particular group, find magazines or websites targeted toward those groups and look through them. Magazines of interest in Otis Library include: Adbusters, Arena, Elle, Entertainment Weekly, ESPN, Face, i-d, Source, Spin, Vanity Fair, Vibe, Vogue. There are also databases of historical ads which you can try such as: Ad Access and AdFlip.

Of course, you will definitely want to find a few articles from journals to substantiate your position.

Step 3: Finding the Materials

To find background information, search in online encyclopedias or dictionaries. For instance, Britannica Online is not a bad place to start if you want to find basic information. On "jeans," for instance, there are 2 short paragraphs about their history and purpose. There are also links to "denim" and the "Levi Strauss." If you search "denim" in the Oxford English Dictionary, you will find the earliest use of the word was actually in 1695 in Merchant's Magazine. A fact like this could be just what you need to start off a paper.

To find books, search in the OPAC, the Otis Library Catalog. Remember, this database is relatively small. To begin, use only one term as a keyword. Once you find one book which is interesting, look at the "subject" field for other useful terms.

To find articles, use indexes, also known as subscription databases. In many cases you will find the full-text of the article which was previously published in a journal, magazine, or newspaper. Hint: Start with EBSCO OmniFile or ProQuest, large multidisciplinary databases. Quickly browse general terms and find an article of interest. Look at the "subject" field. The subject terms are sometimes links. If you click on the link, a search of that term will be performed in the subject field only. This will narrow your search considerably. Example.

To find websites, use search engines. Google is one of the largest. Yahoo, which is one of the most popular, is really more of a directory of selected sites. If you want an academic site, you can adding ".edu" to your search terms will bring up sites published by colleges and universities. Of course, you may end up with a course syllabus or student work. Google is so large that you can enter several terms and still get millions of hits. Other more selective and academically-oriented search engines include: Infomine and ipl2.

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