Otis College of Art and Design logo
Events
  • Otis Books is pleased to publish Tim Erickson’s debut collection of poetry, Egopolis, a textual journey through destruction, resistance, city, and the Ego, from ancient times to the present day. Erickson’s work has appeared in the Chicago Review, Western Humanities Review, and the Salt Anthology of New Writing. He lives in Salt Lake City.

  • Otis Graduate Writing students will read from their works-in-progress.

  • Exquisite Beauty is the first retrospective and publication to document the eye-dazzling ceramics created by Ralph Bacerra (1938–2008), a Los Angeles–based artist known for his innovative approach to surface embellishment. Curated by Jo Lauria, the exhibition features more than ninety of the artist’s finest pieces—dramatic, highly decorated vessels and sculptures that have never before been the focus of a major exhibition or publication.

  • Opening Reception for Ralph Bacerra: Exquisite Beauty

  • David Treuer is an Ojibwe Indian from Leech Lake Reservation in northern Minnesota and currently teaches at USC. He is the author of the novels Little, The Hiawatha, The Translation of Dr. Apelles, named a Best Book of the Year by the Washington Post, as well as a critical work, Native American Fiction: A User's Manual. In 2012, he published another nonfiction work, Rez Life.

  • Angela Flournoy’s first novel The Turner House was a Barnes & Noble Discover Great New Writers selection. Her fiction has appeared in The Paris Review, and she has written for The New Republic, The Los Angeles Review of Books and elsewhere. Flournoy has taught at the University of Iowa and Trinity Washington University. She lives in Los Angeles.

  • Susan Choi’s first novel, The Foreign Student, won the Asian-American Literary Award for fiction, and her second novel, American Woman, was a finalist for the 2004 Pulitzer Prize. Her most recent novel, A Person of Interest, was a finalist for the 2009 PEN/Faulkner Award. With David Remnick she co-edited the anthology Wonderful Town: New York Stories from The New Yorker. A recipient of fellowships from the NEA and the Guggenheim Foundation, and in 2010, the inaugural winner of the PEN/W.G. Sebald Award, Choi lives in Brooklyn.

O-Tube

Facts about Mass Media

Don't Accept Media at Face Value; Think Critically, Ask Questions


Mass Media is directed towards large audiences.

  • It is public, the content is open to all audiences are made up of people living under different conditions in widely different cultures.
  • It establishes contact with people at a distance from the media source and from each other.
  • The audience for mass communications is unique to modern society.
  • The Web is just another form of mass media.

 

 

ASK: What?

What is the main idea? How was this constructed? What picture of the world is being presented? What people and what subjects are represented and how? Are the portrayals of people or other subjects accurate, exaggerated, biased? What argument is being made? However realistic, natural, or factual a media project may seem to be, it is always a construction. Instead of reflecting reality it represents a specific aspect of it from a specific perspective.

ASK: Who?

Whose point of view is it? What does the author want the viewer to think about the image? Each media product is intended for a particular audience and it is important to ask who the target audience is. Are there assumptions built in to the text or image that the media makes about its audience? How about the audience's assumptions? Each person will interpret the same text or image differently, bringing their own experience to it when critically analyzing its meaning.

ASK: What values/ideologies underlie this?

The media convey values through form and content. Sometimes the values are obvious, but more often they are hidden behind what may appear to be a neutral stance. The important thing to remember is that they are always there even if they are part of the shared assumptions of the mainstream culture in a way that makes them seem invisible.

ASK: About Evidence?

What facts or information are offered in support of the argument or idea being presented? How reliable is the information? What is the form of the presentation? How is the message conveyed via words, images, and sounds?

ASK: Who owns this? Who benefits from it?

Media products are made for profit. The creative and editorial decisions made by producers are based on what will sell. Consider who might be selling what to whom when evaluating a media text/image.

Most of the ideas came from the Center for Media Literacy web site and The New Media Literacy Handbook by Cornelia Brunner and William Tally.