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Events
  • LA/LA: Place and Practice is a two-day symposium organized by Scripps College, the Getty Foundation, the Getty Research Institute, and The San Diego Museum of Art in conjunction with Pacific Standard Time: LA/LA an initiative led by the Getty. Supported by a grant from the Getty Foundation, this two-day event will be held at The San Diego Museum of Art on Saturday, May 2, 2015 and at the Getty Center on Monday, May 4, 2015. RSVP here.

  • 33rd Annual Scholarship Benefit and Fashion Show

    Saturday, May 2, 2015
    6:30pm
    The Beverly Hilton
    Cocktails, Dinner, and Runway Fashion Show

  • LA/LA: Place and Practice is a two-day symposium organized by Scripps College, the Getty Foundation, the Getty Research Institute, and The San Diego Museum of Art in conjunction with Pacific Standard Time: LA/LA an initiative led by the Getty. Supported by a grant from the Getty Foundation, this two-day event will be held at The San Diego Museum of Art on Saturday, May 2, 2015 and at the Getty Center on Monday, May 4, 2015. RSVP here.

  • On the Roof

    May 05| Exhibition
    More

    Graduate Fine Arts Final Exhibition featuring work by

    Soo Yun Jun 
    Delia Perez Salinas Tijerina 
    Yasmin Than
    Sean Cully
    Rachel Indergaard 
    Kristy Baltezore 
    Angie Kim 

  • View work by the next generation of creative professionals in

    Architecture/Landscape/Interiors
    Communication Arts: Advertising Design, Graphic Design, Illustration
    Digital Media: Animation, Game & Entertainment Design, Motion Design
    Fashion Design: Costume Design
    Fine Arts: Painting, Photography, Sculpture/New Genres
    Product Design
    Toy Design

    Graduate Fine Arts

  • View work by the next generation of creative professionals in

    Architecture/Landscape/Interiors
    Communication Arts: Advertising Design, Graphic Design, Illustration
    Digital Media: Animation, Game & Entertainment Design, Motion Design
    Fashion Design: Costume Design
    Fine Arts: Painting, Photography, Sculpture/New Genres
    Product Design
    Toy Design

    Graduate Fine Arts

  • CLASS OF 2015 COMMENCEMENT!

    The 2015 Otis Commencement Exercises is scheduled for Sunday, May 10,  2015. The ceremony will be be held at 3:00pm locally at Westchester Park, due to limited space available on campus as a result of the Campus expansion project. More details on Commencment will be emailed to students during the Spring 2015 semester. Please save the date for commencment.

    For questions or comment related to ALL commencement related matters, please contact Mike Luna, Director of Student Activities at (310) 846-2595.

O-Tube

Facts about Mass Media

Don't Accept Media at Face Value; Think Critically, Ask Questions


Mass Media is directed towards large audiences.

  • It is public, the content is open to all audiences are made up of people living under different conditions in widely different cultures.
  • It establishes contact with people at a distance from the media source and from each other.
  • The audience for mass communications is unique to modern society.
  • The Web is just another form of mass media.

 

 

ASK: What?

What is the main idea? How was this constructed? What picture of the world is being presented? What people and what subjects are represented and how? Are the portrayals of people or other subjects accurate, exaggerated, biased? What argument is being made? However realistic, natural, or factual a media project may seem to be, it is always a construction. Instead of reflecting reality it represents a specific aspect of it from a specific perspective.

ASK: Who?

Whose point of view is it? What does the author want the viewer to think about the image? Each media product is intended for a particular audience and it is important to ask who the target audience is. Are there assumptions built in to the text or image that the media makes about its audience? How about the audience's assumptions? Each person will interpret the same text or image differently, bringing their own experience to it when critically analyzing its meaning.

ASK: What values/ideologies underlie this?

The media convey values through form and content. Sometimes the values are obvious, but more often they are hidden behind what may appear to be a neutral stance. The important thing to remember is that they are always there even if they are part of the shared assumptions of the mainstream culture in a way that makes them seem invisible.

ASK: About Evidence?

What facts or information are offered in support of the argument or idea being presented? How reliable is the information? What is the form of the presentation? How is the message conveyed via words, images, and sounds?

ASK: Who owns this? Who benefits from it?

Media products are made for profit. The creative and editorial decisions made by producers are based on what will sell. Consider who might be selling what to whom when evaluating a media text/image.

Most of the ideas came from the Center for Media Literacy web site and The New Media Literacy Handbook by Cornelia Brunner and William Tally.