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Events
  • Otis Radio: Hot News

    May 02| Special Event
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    Creative Action and the Otis Radio class present weekly broadcasts each Monday.

     

    This week from 5:00 - 6:00 pm is Hot News with DJs Cindy Ho, Ana Molina, and April Oh who cover all the trending NEWS!

     
    Listen online at KLMU.

    All shows will be simulcast on 96.1FM in the Otis Cafe and archived on otisradio.tumblr.com

  • Otis Radio: flashback

    May 02| Special Event
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    Creative Action and the Otis Radio class present weekly broadcasts each Monday.

    This week from 5:00pm - 6:00pm is flashback: nostalgic static with DJ's Alix, April and Dane. Come listen and chat about nostalgic representations that make us who we are, from music, accessories, to fashion mistakes.


    Listen online at KLMU.

  • Graduate Fine Arts presents

    Now What?

    Class of 2016 Final MFA Exhibition  

     

    Family and Friends Night Celebration: Saturday, May 14, 6-9pm

    Ashton Allen

    Amanda Benefiel

    Ok-Young Choi

    Janet E. Dandridge

    Melany Dierks

    Elif Erkan

    Kathryn Kert Green

    Elizabeth Medina

    Kristin Moore 

    Jeisung Oh

    Zachary Roach

    Regine Rode

     

  • Learn about the Teacher Credentialing process with:

  • Otis Radio Olympics

    May 03| Special Event
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    Otis Radio students Bree Miller, Natasha Carovska and Rania Ann Zahir present Otis Radio Olympics.

    Play Games and Win Prizes!

    Come join them outside to relieve your stress from finals by playing Musical Chairs, Red Light Green Light, Simon Says, and other beloved childhood games.  Or listen to the live broadcast on 96.1FM.

  • Graduate Public Practice 
    2016 MFA Degree Presentations

    Henderson Blumer
    Jeanette Degollado
    Margarethe Drexel
    Tonya Ingram
    Jenny Kane
    Shefali Mistry
    Beth Ann Morrison
    Catherine SCOTI Scott
     

    EXHIBITIONS AND EVENTS:

     
    Tuesday May 3, 7 – 9:00 p.m. 

    Shefali Mistry leads Michelada Think Tank event on artists of color

  • For decades, the Los Angeles–based artist Lita Albuquerque has blurred distinctions between Land art and Light and Space on increasingly grander scales, whether it be building installations surrounding the pyramids in Egypt or placing sculptures across Antarctica to mirror the formation of the stars. Her cosmic explorations continue with two new bodies of work that are currently being shown at Kohn Gallery in Hollywood, from January 9 through February 27, 2016, and at USC’s Fisher Museum of Art, from January 26 through April 10, 2016.

O-Tube

Facts about Mass Media

Don't Accept Media at Face Value; Think Critically, Ask Questions


Mass Media is directed towards large audiences.

  • It is public, the content is open to all audiences are made up of people living under different conditions in widely different cultures.
  • It establishes contact with people at a distance from the media source and from each other.
  • The audience for mass communications is unique to modern society.
  • The Web is just another form of mass media.

 

 

ASK: What?

What is the main idea? How was this constructed? What picture of the world is being presented? What people and what subjects are represented and how? Are the portrayals of people or other subjects accurate, exaggerated, biased? What argument is being made? However realistic, natural, or factual a media project may seem to be, it is always a construction. Instead of reflecting reality it represents a specific aspect of it from a specific perspective.

ASK: Who?

Whose point of view is it? What does the author want the viewer to think about the image? Each media product is intended for a particular audience and it is important to ask who the target audience is. Are there assumptions built in to the text or image that the media makes about its audience? How about the audience's assumptions? Each person will interpret the same text or image differently, bringing their own experience to it when critically analyzing its meaning.

ASK: What values/ideologies underlie this?

The media convey values through form and content. Sometimes the values are obvious, but more often they are hidden behind what may appear to be a neutral stance. The important thing to remember is that they are always there even if they are part of the shared assumptions of the mainstream culture in a way that makes them seem invisible.

ASK: About Evidence?

What facts or information are offered in support of the argument or idea being presented? How reliable is the information? What is the form of the presentation? How is the message conveyed via words, images, and sounds?

ASK: Who owns this? Who benefits from it?

Media products are made for profit. The creative and editorial decisions made by producers are based on what will sell. Consider who might be selling what to whom when evaluating a media text/image.

Most of the ideas came from the Center for Media Literacy web site and The New Media Literacy Handbook by Cornelia Brunner and William Tally.

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