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  • Warren Neidich

    Aug 28| Lectures
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    Warren Neidich is a Berlin and Los Angeles based post-conceptual artist, theorist and writer who explores the interfaces between cultural production, brain research and cognitive capitalism. “Art Before Philosophy not After”. His interdisciplinary works combines photographic, video, internet downloads, scotch tape  and noise installations.

    www.warrenneidich.com

  • Rendering female models and celebrities on large-scale canvases and with quick, expressive brushstrokes, painter Katherine Bernhardt examines representations of beauty in mainstream media and fashion photography. She paints her subjects with severe, exaggerated features and emaciated limbs that sometimes morph into abstraction, recalling the works of Pablo Picasso. “Some people ask if I hate the models I paint,” she says. “I say no, I don't hate them.

  • UpCycle Day 2014!

    Sep 03| Special Event
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    Join us for the 3rd Annual UpCycle Day!

    Learn about the Resource Exchange

    Bring your excess supplies and materials to share and trade. 

    Stock up for the school year with Free supplies and materials. 

    Help divert our collective waste from ending up in landfills.

     

  • Jan Brandt

    Sep 04| Lectures
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  • Joel Kyack

    Sep 09| Lectures
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    JOEL KYACK Lives and works in Los Angeles.

    ghebaly.com/artists/joel-kyack

  • A dynamic portrait of the life of computer prodigy Aaron Swartz who championed free speech and data sharing, this must-see documentary premiered at the 2014 Sundance Film Festival in Park City, Utah and was the opening night film at the 2014 Hot Docs International Film Festival in Toronto, Canada. 

    We're excited the film’s director Brian Knappenberger will be our special guest speaker for the Q & A moderated by Movies that Matter series producers Judy Arthur and Perri Chasin after the screening. 

  • Koenraad Dedobbeleer lives and works in Brussels.

     

O-Tube

Facts about Mass Media

Don't Accept Media at Face Value; Think Critically, Ask Questions


Mass Media is directed towards large audiences.

  • It is public, the content is open to all audiences are made up of people living under different conditions in widely different cultures.
  • It establishes contact with people at a distance from the media source and from each other.
  • The audience for mass communications is unique to modern society.
  • The Web is just another form of mass media.

 

 

ASK: What?

What is the main idea? How was this constructed? What picture of the world is being presented? What people and what subjects are represented and how? Are the portrayals of people or other subjects accurate, exaggerated, biased? What argument is being made? However realistic, natural, or factual a media project may seem to be, it is always a construction. Instead of reflecting reality it represents a specific aspect of it from a specific perspective.

ASK: Who?

Whose point of view is it? What does the author want the viewer to think about the image? Each media product is intended for a particular audience and it is important to ask who the target audience is. Are there assumptions built in to the text or image that the media makes about its audience? How about the audience's assumptions? Each person will interpret the same text or image differently, bringing their own experience to it when critically analyzing its meaning.

ASK: What values/ideologies underlie this?

The media convey values through form and content. Sometimes the values are obvious, but more often they are hidden behind what may appear to be a neutral stance. The important thing to remember is that they are always there even if they are part of the shared assumptions of the mainstream culture in a way that makes them seem invisible.

ASK: About Evidence?

What facts or information are offered in support of the argument or idea being presented? How reliable is the information? What is the form of the presentation? How is the message conveyed via words, images, and sounds?

ASK: Who owns this? Who benefits from it?

Media products are made for profit. The creative and editorial decisions made by producers are based on what will sell. Consider who might be selling what to whom when evaluating a media text/image.

Most of the ideas came from the Center for Media Literacy web site and The New Media Literacy Handbook by Cornelia Brunner and William Tally.