Events
  • Public-Library is a cross-disciplinary design studio in Los Angeles. They construct identities, concepts and experiences for brands through the practice of reduction using fundamental typographic theory and experimentation with space and form.

    Ramón Coronado and Marshall Rake met as design students at Art Center College of Design in Pasadena. After studying, working, and exhibiting independently for many years—both stateside and internationally—their design philosophy and approach brought them back together as Public-Library in 2011.

  • Sandra Lim

    Mar 29| Lectures
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    Sandra Lim is the author of two collections of poetry, Loveliest Grotesque and The Wilderness, winner of the 2013 Barnard Women Poets Prize, selected by Louise Glück. Her work is also included in the anthologies Gurlesque, The Racial Imaginary, and Among Margins: An Anthology on Aesthetics. She has received fellowships from the MacDowell Colony, the Vermont Studio Center, and the Getty Research Institute.

  • Intern Recruitment Day

    Mar 30| Special Event
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    Continental breakfast will be from 8:00 – 8:45, interviews will take place from 9:00 am – 12:00 pm. Otis welcomes companies that are recruiting for Summer internships in the following areas: Architecture/Landscape/Interiors, Digital Media, Communications Arts, Fashion Design, Fine Arts, Product Design, Toy Design.
  • A quintessentially Los Angeles artist, Larry Johnson has worked for over 4 decades investigating the inherent contradictions between the shiny surfaces and underlying cynical logics of American culture. His works reference the languages of animation (especially the fantasy worlds of Walt Disney), graphic and commercial design, and advertising.

  • A limited number of tickets are available to FUN HOME, an emotionally charged and poignant family drama, inspired by the graphic novel of the same name by Alison Bechdel, in which she explores her coming out and the suicide of her domineering father Bruce. Sign up in the Office of Student Activities located in the Student Life Center Room 150E.

  • Edgar Arceneaux was born in Los Angeles in 1972. He investigates historical patterns through drawings, installations, and multimedia events, such as the reenactment of Ben Vereen’s tragically misunderstood blackface performance at Ronald Reagan’s 1981 Inaugural Gala.

O-Tube

Facts about Mass Media

Don't Accept Media at Face Value; Think Critically, Ask Questions


Mass Media is directed towards large audiences.

  • It is public, the content is open to all audiences are made up of people living under different conditions in widely different cultures.
  • It establishes contact with people at a distance from the media source and from each other.
  • The audience for mass communications is unique to modern society.
  • The Web is just another form of mass media.

 

 

ASK: What?

What is the main idea? How was this constructed? What picture of the world is being presented? What people and what subjects are represented and how? Are the portrayals of people or other subjects accurate, exaggerated, biased? What argument is being made? However realistic, natural, or factual a media project may seem to be, it is always a construction. Instead of reflecting reality it represents a specific aspect of it from a specific perspective.

ASK: Who?

Whose point of view is it? What does the author want the viewer to think about the image? Each media product is intended for a particular audience and it is important to ask who the target audience is. Are there assumptions built in to the text or image that the media makes about its audience? How about the audience's assumptions? Each person will interpret the same text or image differently, bringing their own experience to it when critically analyzing its meaning.

ASK: What values/ideologies underlie this?

The media convey values through form and content. Sometimes the values are obvious, but more often they are hidden behind what may appear to be a neutral stance. The important thing to remember is that they are always there even if they are part of the shared assumptions of the mainstream culture in a way that makes them seem invisible.

ASK: About Evidence?

What facts or information are offered in support of the argument or idea being presented? How reliable is the information? What is the form of the presentation? How is the message conveyed via words, images, and sounds?

ASK: Who owns this? Who benefits from it?

Media products are made for profit. The creative and editorial decisions made by producers are based on what will sell. Consider who might be selling what to whom when evaluating a media text/image.

Most of the ideas came from the Center for Media Literacy web site and The New Media Literacy Handbook by Cornelia Brunner and William Tally.

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