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Events
  • Campus offices and facilities are closed on Monday, May 25 in observance of Memorial Day.

    Ahamnson Hall and Galef Center are open Saturday May 23 and Sunday May 24, 9-6.

    Graduate Studios are open to those students who have approved access.

  • Patrons Circle Tour

    May 30| Special Event
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    Otis' Patrons Circle Tour of Downtown L.A.!

    Discover how the creative economy is transforming downtown Los Angeles.  Studios and galleries continue to move to the heart of our city and into areas that were off the beaten path just a year ago. Otis Patrons Circle members will enjoy an Otis-inspired tour of downtown L.A.'s vibrant scene.  

    Tour includes:
    Visit to Kent Twitchell's ('77 MFA) new studio, followed by a short ride to see a few of his downtown murals

    Inside peek of Cynthia Vincent's ('88 Fashion Design) fashion design studio

  • Design Week 2015

    Jun 21| Special Event
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    OTIS’ MFA GRAPHIC DESIGN PROGRAM HOSTS:

    Design Week June 21-27, 2015

    I AM THE CITY

     

    VISITING ARTISTS

    Field Experiments: Benjamin Harrison Bryant, New York and Paul Marcus Fuog, Melbourne And Karim Charlebois-Zariffa, Quebec/NYC

    www.field-experiments.com

     

O-Tube

Facts about Mass Media

Don't Accept Media at Face Value; Think Critically, Ask Questions


Mass Media is directed towards large audiences.

  • It is public, the content is open to all audiences are made up of people living under different conditions in widely different cultures.
  • It establishes contact with people at a distance from the media source and from each other.
  • The audience for mass communications is unique to modern society.
  • The Web is just another form of mass media.

 

 

ASK: What?

What is the main idea? How was this constructed? What picture of the world is being presented? What people and what subjects are represented and how? Are the portrayals of people or other subjects accurate, exaggerated, biased? What argument is being made? However realistic, natural, or factual a media project may seem to be, it is always a construction. Instead of reflecting reality it represents a specific aspect of it from a specific perspective.

ASK: Who?

Whose point of view is it? What does the author want the viewer to think about the image? Each media product is intended for a particular audience and it is important to ask who the target audience is. Are there assumptions built in to the text or image that the media makes about its audience? How about the audience's assumptions? Each person will interpret the same text or image differently, bringing their own experience to it when critically analyzing its meaning.

ASK: What values/ideologies underlie this?

The media convey values through form and content. Sometimes the values are obvious, but more often they are hidden behind what may appear to be a neutral stance. The important thing to remember is that they are always there even if they are part of the shared assumptions of the mainstream culture in a way that makes them seem invisible.

ASK: About Evidence?

What facts or information are offered in support of the argument or idea being presented? How reliable is the information? What is the form of the presentation? How is the message conveyed via words, images, and sounds?

ASK: Who owns this? Who benefits from it?

Media products are made for profit. The creative and editorial decisions made by producers are based on what will sell. Consider who might be selling what to whom when evaluating a media text/image.

Most of the ideas came from the Center for Media Literacy web site and The New Media Literacy Handbook by Cornelia Brunner and William Tally.