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3.
Look carefully at the first 40 results or so. Many are "false hits" for this topic. That is, they aren't about Matt Groening's Simpsons. They are about other people named Simpson.
Notice article #34.
Notice that there are links to the full articles in either PDF or text format.
See the icon for peer reviewed? 
Peer reviewd is another way of saying that the article is considered a scholarly or academic source.
 
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If you click this title, you'll see that it's a link to the ABSTRACT or summary which says:
Reading the interplay between text, audience, and institutional context, this article critically examines the distinctiveness of The Simpsons. It explores how the animated series uses textual strategies that are interesting to and challenging for both (postmodern) critical theory and processes of interpretation , including existing critical writing on the program.
From this ABSTRACT you can tell that this article contains a critical or theoretical analysis of the Simpsons.
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