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3.
Look carefully at the first 40 results or so. Many are "false hits" for this topic. That means that they aren't about Matt Groening's Simpsons. They are about other people named Simpson.
Notice that you can check the boxes for Full Text and Scholarly/Peer Reviewed and hit update. That will limit the number of hits to about 164. But there are still way too many false hits.
So, add another term to the search box, like "tv."
You will then see only 3 results. MUCH better!
 
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If you click this title, you'll see that it's a link to the complete ABSTRACT or summary which says:
Reading the interplay between text, audience, and institutional context, this article critically examines the distinctiveness of The Simpsons. It explores how the animated series uses textual strategies that are interesting to and challenging for both (postmodern) critical theory and processes of interpretation , including existing critical writing on the program.
From this ABSTRACT you can tell that this article contains a critical or theoretical analysis of the Simpsons.
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