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08/11/10
Last week Fashion Design Chair Rosemary Brantley was a juror for Hurley’s “Walk the Walk” National Championship at the U.S. Open of Surfing in Huntington Beach. In this high school fashion competition, Hurley challenged 30 schools nationwide to commit to a series of video challenges. Since February, over 750 participating students used social networks and viral marketing to promote their videos, resulting in thousands of people voting to whittle down the entries to six finalists. A crowd of 7,500 attended the competition.
The 2010 Hurley Walk the Walk competition, also supported by Converse and SkullCandy, brought six finalists to the Southern California Fashion showdown: Huntington Beach High School, Corona Del Mar High, Newport Beach, 2009 champs Lincoln High from San Diego, Pearl City from Hawaii, Toms River East from New Jersey and Kellam from Virginia Beach. The Kellam team won scholarships to study at Otis.
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