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  • The American philosopher George Santayana once noted that beauty is far more central to our everyday lives than it is in philosophy. And true enough, aesthetics has always been a sort of fringe discipline within philosophy, lower in status than such fields as metaphysics, ethics, and theory of knowledge. In this lecture, Contemporary American philosopher Graham Harman will explain why this usual picture is mistaken, and show why aesthetics deserves to stand at the very center of philosophy.

     

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  • Otis Radio: Hot News

    May 02| Special Event
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    Creative Action and the Otis Radio class present weekly broadcasts each Monday.

     

    This week from 5:00 - 6:00 pm is Hot News with DJs Cindy Ho, Ana Molina, and April Oh who cover all the trending NEWS!

     
    Listen online at KLMU.

    All shows will be simulcast on 96.1FM in the Otis Cafe and archived on otisradio.tumblr.com

  • Otis Radio: flashback

    May 02| Special Event
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    Creative Action and the Otis Radio class present weekly broadcasts each Monday.

    This week from 5:00pm - 6:00pm is flashback: nostalgic static with DJ's Alix, April and Dane. Come listen and chat about nostalgic representations that make us who we are, from music, accessories, to fashion mistakes.


    Listen online at KLMU.

  • Graduate Fine Arts presents

    Now What?

    Class of 2016 Final MFA Exhibition  

     

    Family and Friends Night Celebration: Saturday, May 14, 6-9pm

    Ashton Allen

    Amanda Benefiel

    Ok-Young Choi

    Janet E. Dandridge

    Melany Dierks

    Elif Erkan

    Kathryn Kert Green

    Elizabeth Medina

    Kristin Moore 

    Jeisung Oh

    Zachary Roach

    Regine Rode

     

  • Learn about the Teacher Credentialing process with:

  • Otis Radio Olympics

    May 03| Special Event
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    Otis Radio students Bree Miller, Natasha Carovska and Rania Ann Zahir present Otis Radio Olympics.

    Play Games and Win Prizes!

    Come join them outside to relieve your stress from finals by playing Musical Chairs, Red Light Green Light, Simon Says, and other beloved childhood games.

  • For decades, the Los Angeles–based artist Lita Albuquerque has blurred distinctions between Land art and Light and Space on increasingly grander scales, whether it be building installations surrounding the pyramids in Egypt or placing sculptures across Antarctica to mirror the formation of the stars. Her cosmic explorations continue with two new bodies of work that are currently being shown at Kohn Gallery in Hollywood, from January 9 through February 27, 2016, and at USC’s Fisher Museum of Art, from January 26 through April 10, 2016.

O-Tube

Art Schools Talk Business

By ADAM RUBENFIRE
Updated Aug. 7, 2014 4:51 p.m. ET


As crowdfunding sites like Kickstarter become more accessible than moneyed patrons, fine-arts schools want to spark students' entrepreneurial savvy.

The Juilliard School, the Berklee College of Music in Boston and the San Francisco Conservatory of Music have embraced programs or courses aimed at developing students' business acumen alongside their artistic skill. Entrepreneurship is also a hot topic in courses at the Rhode Island School of Design and the Otis College of Art and Design in Los Angeles, while the certificate program in design entrepreneurship at Pratt Institute of New York has been in such high demand that the school is expanding the program to accommodate more students.

Focusing on craft alone won't prepare students for life as a working artist, says Joseph W. Polisi, president of the Juilliard School, which holds workshops that encourage an entrepreneurial mind-set; in one session, students pitched business ideas to Tony Award-winning producer Bruce Robert Harris.

Sites like YouTube and SoundCloud, which allow users to post music and videos, have changed the way musicians get noticed and have intensified competition for jobs and recording contracts, students and administrators say. Record labels are more likely to sign an artist who already has a ready-made following online.

The Berklee College of Music has begun holding YouTube "hack days," bringing students together with artists popular on YouTube such as Berklee alumnus AJ Rafael, along with Andres Palmiter, an audience-development strategist at the video platform. During the most recent hack day in March, students made their own performance videos, and learned about the factors that go into a video's viral success.

Students "have to approach and think about what they're doing in the same way an entrepreneur does and the same way that a startup does," says Panos Panay, the managing director of Berklee College of Music's new Institute for Creative Entrepreneurship, or BerkleeICE.

BerkleeICE is also adding two elective courses this fall: one where students work with startups on such projects as designing apps or improving instruments, and another where students spend a semester forming their own music-focused startups. Mr. Panay, a Berklee alum who sold his own startup, Sonicbids—a site for performers and promoters to post about jobs—for about $15 million, will teach both classes.

Colin Thurmond, a doctoral student at the New England Conservatory of Music in Boston, has received three entrepreneurship grants valued at about $4,000 in total from his school, two of which helped fund a performance-design company he co-founded, and another for his online guitar boot camp.

The school, which has funded over 60 projects since 2010, says it wants students to not just learn about startups, but to create them as well. Mr. Thurmond said the grants and ventures have helped him pay for school while continuing to perform.

"It becomes less about one single stream of income," he says. "I want to be able to make my career doing things that I love."

As part of a multimillion-dollar initiative to prepare students for a wider variety of careers in the ever-changing music industry, the San Francisco Conservatory of Music is building a music technology facility and expects to add a battery of professional development courses in which students will learn how to write a press release, read financial statements and use crowdfunding websites like Kickstarter.

Assistant Dean MaryClare Brzytwa says the goal is to make graduates viable candidates for jobs as record engineers, independent composers and music supervisors for film and television.

The Otis College of Art and Design in Los Angeles offers a course with nearby Loyola Marymount University on the development, funding and marketing of products such as the iPhone.

Working designers today need a broader understanding of the businesses they work in, playing a role at marketing and sales meetings, says Steve McAdam, academic chair of product design at Otis and a former toy designer at Mattel Inc.

 

Source: The Wall Street Journal

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