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Events

O-Tube

Advertising Program

Research Tutorials

Advertising Research Tutorial
Business Information Resources

Databases of Interest

ebrary ProQuest
ELibrary ebsco logo

Websites of Interest

Advertising Education

Advertising Principles
Advertising Resources
Advertising, Marketing, and Commercial Imagery Collections
Fifty Years of Coca-Cola Television Advertisements
History Matters: Making Sense of Ads
The Persuaders Website (Frontline documentary. Call #: Video D P477 [DVD])

Ad Magazines, Trades, and Organizations

Ad Access
AdCritic
Advertising Age
AdViews: Digital Archive of Vintage Television Commercials
AdWeek
American Advertising Federation
Bizjournals
Brand Channel.com
Commercial Closet
I Have An Idea: Advertising's Intellectual Archive
Interactive Broadcasting Bureau
Marketing Profs.com
Visit 4 Info
Watch Reels.com

Stats, Research, and Analysis

American Customer Satisfaction Index
California Demographics
Census Bureau
Census Scope
Clickz Network
CNET
Economic Research Service: State Fact Sheets
FreeDemographics
FedStats
Foreign Trade Information System
Know This: Virtual Marketing Library
Market Research Society
Marketing Research Library at mrlibrary.com
Market Research Library at buyusainfo.net
National Center for Education Statistics
Pew Internet & American Life Project
Population Reference Bureau
Services Industries Trends
Social Statistics Briefing Room (White House)
Trendwatching.com
United States Commercial Service: Market Research Library
U.S. Department of Labor Bureau of Labor Statistics
World Trade Organization
 

Library book Sections of Interest

E - History of the Americas

E 169.02 - American Popular Culture

H - Social Sciences

HF - Business

HF 5415.153 - Inventions and new product marketing

HF 5801 to 6191 - Advertising (includes signs and billboards)

NC - Drawing, Design & Illustration

NC 997 - Commercial Art & Advertising

PN - TV, Theater, Plays, Motion Pictures

TR - Photography
 

Magazines of Interest in the Otis Library

AdWeek
I.D.
[formerly International Design]
How
CA
[Communication Arts]
CMYK
Creativity
Archive
Business 2.0
Fast Company
Wired

View entire magazine holdings by subject