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Events
  • Angie Kim

    MFA Exhibition: SAME

    Reception Thursday, Feb 6th, 6-9 pm

  • Amy Adler

    Feb 03| Lectures
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    Amy Adler graduated from Cooper Union and received an MFA in Visual Art from UCLA and an MFA in Cinematic Arts from USC. She has had one person shows at the Museum of Contemporary Art Los Angeles, the Museum of Contemporary Art San Diego and The Aspen Art Museum as well as galleries worldwide. 
     
  • same / mfa THESIS EXHIBITION 



    Angie Kim

    Exhibition, February 2 - 8, 2015 

    Reception, February 5, 6:00 - 9:00pm
 

    
Map of Location

     
  • Walk-thru the exhibition Shhhh led by the artist Angie Bray. Gain insight into Bray's work and to the exhibition, and hear about her process, materials, and philosophies on art-making and on quieting, listening, and looking.

  • Alex Israel

    Feb 10| Lectures
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    The work of Alex Israel is deeply entwined with his hometown of Los Angeles. The artist creates art that riffs on Hollywood culture and the cult of celebrity. His first major body of work consisted of rented studio props, transformed into readymades by their placement in the gallery—some blatantly obvious in their artificiality. He gave celebrities the same treatment in the video series “As It Lays”, video portraits based on campy TV talk shows.
  • Menno Cruijsen, Lava Design
    February 12, 12:30-1:30, Ahmanson 6th floor

    Lava was founded in 1990 by creative director Hans Wolbers (the Netherlands, 1965). The current team consists of 10 talented designers and three projectmanagers. The agency is focused on creative strategy, editorial design and dynamic identities.

    http://www.lava.nl

  • MAKING SENSE / Thesis Exhibition 



    Exhibition, February 16 - 21, 2015 

    Reception, February  19, 6:00 - 9:00pm
 

    
Map of Location

     

    

Website: www.rachelwolfe.com | Blog: howlya.tumblr.com

O-Tube

Facts about Mass Media

Don't Accept Media at Face Value; Think Critically, Ask Questions


Mass Media is directed towards large audiences.

  • It is public, the content is open to all audiences are made up of people living under different conditions in widely different cultures.
  • It establishes contact with people at a distance from the media source and from each other.
  • The audience for mass communications is unique to modern society.
  • The Web is just another form of mass media.

 

 

ASK: What?

What is the main idea? How was this constructed? What picture of the world is being presented? What people and what subjects are represented and how? Are the portrayals of people or other subjects accurate, exaggerated, biased? What argument is being made? However realistic, natural, or factual a media project may seem to be, it is always a construction. Instead of reflecting reality it represents a specific aspect of it from a specific perspective.

ASK: Who?

Whose point of view is it? What does the author want the viewer to think about the image? Each media product is intended for a particular audience and it is important to ask who the target audience is. Are there assumptions built in to the text or image that the media makes about its audience? How about the audience's assumptions? Each person will interpret the same text or image differently, bringing their own experience to it when critically analyzing its meaning.

ASK: What values/ideologies underlie this?

The media convey values through form and content. Sometimes the values are obvious, but more often they are hidden behind what may appear to be a neutral stance. The important thing to remember is that they are always there even if they are part of the shared assumptions of the mainstream culture in a way that makes them seem invisible.

ASK: About Evidence?

What facts or information are offered in support of the argument or idea being presented? How reliable is the information? What is the form of the presentation? How is the message conveyed via words, images, and sounds?

ASK: Who owns this? Who benefits from it?

Media products are made for profit. The creative and editorial decisions made by producers are based on what will sell. Consider who might be selling what to whom when evaluating a media text/image.

Most of the ideas came from the Center for Media Literacy web site and The New Media Literacy Handbook by Cornelia Brunner and William Tally.