Otis College of Art and Design logo
Events
  • Graduate Fine Arts, Visiting Artist Lecture Series presents artist, Jennifer Steinkamp.

    Thursday, October 2nd 11:15am - 12:30pm

    Graduate Studios: 10455 Jefferson Blvd Culver City CA 90230

     

  • OR GALLERY
    10455 JEFFERSON BLVD.
    CULVER CITY, CA 90232
  • Pae White

    Oct 07| Lectures
    More

    Pae White was born in 1963 in Pasadena, California. She lives and works in Los Angeles. She received her M.F.A. from Art Center College of Design in Pasadena and her B.A. from Scripps College in Claremont, California. She also studied at the Skowhegan School of Painting and Sculpture in Maine. Recent solo exhibition venues include Galerie Daniel Buchholz, Cologne; galleria francesca kaufmann, Milan; the Govett-Brewster Art Gallery, New Plymouth, New Zealand; the Contemporary Art Gallery, Vancouver; greengrassi, London; and 1301PE, Los Angeles.

  • Graduate Fine Arts, Visiting Artist Lecture Series presents artist, Paradise Garage.

    Thursday, October 9th 11:15am - 12:30pm

    Graduate Studios: 10455 Jefferson Blvd Culver City CA 90230

     
  • Jennifer Moon

    Oct 14| Lectures
    More

    Artist, Adventurer, and Revolutionary 

    Phoenix Rising, Part 2: Eros vs. Agape is on view now in Made in L.A. 2014 at the Hammer Museum through Sept. 7th! 
  • ALUMNI EVENT

    The Otis Alumni Council invites you to a reception and artist talk with alumnus Sandow Birk (’89) hosted by Council member Eleana Del Rio (’89) at her art gallery.

    Sandow Birk: American Qur’an  is the final exhibition culminating a nine-year project to create an illuminated manuscript of the Holy Qur’an. Birk will discuss this series and his career with art historian, art critic and Otis faculty member Dr. Jeanne Willette.

     

  • Karen Tei Yamashita is the author of Through the Arc of the Rain Forest, Brazil-Maru, Tropic of Orange, Circle K Cycles, and I Hotel, which was a finalist for the National Book Award and awarded the California Book Award, the American Book Award, the Asian/Pacific American Librarians Association Award, and the Association for Asian American Studies Book Award.

O-Tube

Facts about Mass Media

Don't Accept Media at Face Value; Think Critically, Ask Questions


Mass Media is directed towards large audiences.

  • It is public, the content is open to all audiences are made up of people living under different conditions in widely different cultures.
  • It establishes contact with people at a distance from the media source and from each other.
  • The audience for mass communications is unique to modern society.
  • The Web is just another form of mass media.

 

 

ASK: What?

What is the main idea? How was this constructed? What picture of the world is being presented? What people and what subjects are represented and how? Are the portrayals of people or other subjects accurate, exaggerated, biased? What argument is being made? However realistic, natural, or factual a media project may seem to be, it is always a construction. Instead of reflecting reality it represents a specific aspect of it from a specific perspective.

ASK: Who?

Whose point of view is it? What does the author want the viewer to think about the image? Each media product is intended for a particular audience and it is important to ask who the target audience is. Are there assumptions built in to the text or image that the media makes about its audience? How about the audience's assumptions? Each person will interpret the same text or image differently, bringing their own experience to it when critically analyzing its meaning.

ASK: What values/ideologies underlie this?

The media convey values through form and content. Sometimes the values are obvious, but more often they are hidden behind what may appear to be a neutral stance. The important thing to remember is that they are always there even if they are part of the shared assumptions of the mainstream culture in a way that makes them seem invisible.

ASK: About Evidence?

What facts or information are offered in support of the argument or idea being presented? How reliable is the information? What is the form of the presentation? How is the message conveyed via words, images, and sounds?

ASK: Who owns this? Who benefits from it?

Media products are made for profit. The creative and editorial decisions made by producers are based on what will sell. Consider who might be selling what to whom when evaluating a media text/image.

Most of the ideas came from the Center for Media Literacy web site and The New Media Literacy Handbook by Cornelia Brunner and William Tally.