Events
  • Marisa Matarazzo is an Assistant Professor in the Graduate Writing program at Otis. She is the author of Drenched: Stories of Love and Other Deliriums, which Aimee Bender called "a collection that marks its own territory and stamps it out with a textured beauty." Her work has appeared in Faultline, Hobart, Fivechapters, Unstuck, and other literary journals, and she has taught at UCLA Extension, the Art Institute of California, Los Angeles, and UC Irvine.

  • Gracie DeVito’s work challenges codified modes of art making and production; the output of the work shifts fluidly from painting, to sculpture, to found objects, to performance. Characters and motifs, manifested by DeVito herself or by the characters she creates, rotate through the 2D and 3D spaces of her pieces. 

  • Campus Safety Training

    Dec 08| Special Event
    More

    You are invited to attend a very important training presentation by the Los Angeles Police Department. The training session is designed to give participants insight and response options when encountering an active shooter.

  • Joint Venture

    Dec 10| Exhibition
    More

    Joint Venture is a group exhibition of collaborative projects by artists from ECF’s Inglewood Art Center and students from Otis College's Creative Action class, Uniquely Abled, taught by Michele Jaquis and mentored by Marlena Donohue.

     

    December 8, 2016 - January 6, 2017

    Gallery Hours M - F 11am - 3:30pm

     

  • LA Portfolio Day

    Jan 15| Special Event
    More

    Otis College of Art and Design is pleased to host the Los Angeles Portfolio Day on January 15, 2017 from 12-4pm!

    Bring your portfolio for an informal review by representatives from art and design schools, and learn about their programs of study. Portfolio Day events are held across the country, high school students, parents, teachers, guidance counselors and college transfer students are encouraged to attend.

  • James Hannaham

    Jan 25| Lectures
    More

    James Hannaham is the author of the novels Delicious Foods, which won the 2016 PEN/Faulkner Award, and God Says No, a Stonewall Honor Book and a Lambda Literary Award finalist.

  • Tuning the Room

    Jan 28| Exhibition
    More

    Anna Craycroft: Tuning the Room

    January 28 - April 16, 2017

    Ben Maltz Gallery

O-Tube

Contemporary Fashion Culture

For your writing assignments in this course, you will need a combination of books, periodical articles, and websites. This pathfinder is designed to guide you in your research.

Step 1: Pick Your Terms

What are your specific research interests? Although your overall topic is "fashion culture," using that phrase as a search term is problematic. It's too broad to be effective and it does not have a universally accepted meaning. So think of other terms which identify elements associated with "fashion culture" that can more easily be searched. For instance:

  • teens, teenagers, tweens, kids, adolescent, peer group, peers, etc.
  • fashion trends, popularity
  • coolness, cool
  • advertising, advertisements, ads, campaign
  • consumerism, consumers
  • branding, brands, brand names, logos
  • specific company or product names like Nike, Benetton, Calvin Klein, makeup
  • models, modeling, model types, specific names of models
  • youth market, sales, purchasing behavior, promotion, marketing
  • alienation, rebellion
  • body image, peer pressure, sexuality, sex appeal
  • women, gender, masculinity, homoeroticism, politics, etc.
  • race, Latino, hip hop
  • rave culture, drugs, heroin chic
  • celebrities, celebrity, idols,
  • music, skateboarding, surfing, etc.

It's advisable to browse first, gather ideas, and then narrow the topic as you gain a sense of what's available in various places. As you browse, make a list of specific terms or ideas that you can research further.

Step 2: What Kind of Information Do You Want?

Identifying the type of information that you need will greatly help in formulating a search strategy. After your initial browsing, think seriously about your topic and get as specific as you can. Here are some examples of narrow, searchable topics:

  • a history of wearing denim and jeans
  • types of makeup advertising directed at teenage girls (or African American women)
  • an analysis of the influence of Kate Moss written by a scholar
  • tween consumers and their purchasing behavior
  • high heels--their history and ongoing popularity--from a feminist perspective

Next, think about what you expect to find and where to look.

Statistics come in handy when you want to argue cause and effect. You could use "statistics" in combination with another term like "purchasing power."

Popular culture is readily apparent in pictures and advertising. If you want to see ads targeted toward a particular group, find magazines or websites targeted toward those groups and look through them. Magazines of interest in Otis Library include: Adbusters, Arena, Elle, Entertainment Weekly, ESPN, Face, i-d, Source, Spin, Vanity Fair, Vibe, Vogue. There are also databases of historical ads which you can try such as: Ad Access and AdFlip.

Of course, you will definitely want to find a few articles from journals to substantiate your position.

Step 3: Finding the Materials

To find background information, search in online encyclopedias or dictionaries. For instance, Britannica Online is not a bad place to start if you want to find basic information. On "jeans," for instance, there are 2 short paragraphs about their history and purpose. There are also links to "denim" and the "Levi Strauss." If you search "denim" in the Oxford English Dictionary, you will find the earliest use of the word was actually in 1695 in Merchant's Magazine. A fact like this could be just what you need to start off a paper.

To find books, search in the OPAC, the Otis Library Catalog. Remember, this database is relatively small. To begin, use only one term as a keyword. Once you find one book which is interesting, look at the "subject" field for other useful terms.

To find articles, use indexes, also known as subscription databases. In many cases you will find the full-text of the article which was previously published in a journal, magazine, or newspaper. Hint: Start with EBSCO OmniFile or ProQuest, large multidisciplinary databases. Quickly browse general terms and find an article of interest. Look at the "subject" field. The subject terms are sometimes links. If you click on the link, a search of that term will be performed in the subject field only. This will narrow your search considerably. Example.

To find websites, use search engines. Google is one of the largest. Yahoo, which is one of the most popular, is really more of a directory of selected sites. If you want an academic site, you can adding ".edu" to your search terms will bring up sites published by colleges and universities. Of course, you may end up with a course syllabus or student work. Google is so large that you can enter several terms and still get millions of hits. Other more selective and academically-oriented search engines include: Infomine and ipl2.

Otis College Ranked 6th in Nation by The Economist