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2008 Creative Economy Report

FOR IMMEDIATE RELEASE

Please contact Margaret Reeve (310) 665 6957 for inquiries

 

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WILL ARTISTS AND DESIGNERS SAVE THE ECONOMY OF THE LOS ANGELES REGION?
Los Angeles, CA. October 1, 2008—Artists, designers and “creative types” drive the diverse economy of the Los Angeles region, according to a new report from the Los Angeles County Economic Development Corporation (LAEDC).  Data shows that “creativity” is the #2 business sector in Los Angeles and Orange County, generating nearly 1 million jobs and over $100 billion in sales/receipts from the arts, design and entertainment industries combined.  (Tourism and Hospitality is the # 1 business sector in the Los Angeles region.)

These findings and more were revealed today at a presentation of the 2008 Report on the Creative Economy of the Los Angeles Region, hosted by Otis College of Art and Design which commissioned the report to put real numbers to the business of creativity.  “Our goal is to spotlight this under-recognized driver of the regional economy,” said Samuel Hoi, President of Otis College.  “Our hope is that business, cultural, civic, legislative, philanthropic, educational, and community leader will join to foster creativity as a sustaining force in our region.”

Other findings in the report:
•    more than $3.8 billion in state tax revenues are generated from this business sector in Los Angeles and Orange County
•    jobs in architecture, landscape design and interior design are up over 30%; jobs in furniture and home furnishings are down by more than 20%
•    the entertainment industry does not dominate the creativity sector of Los Angeles, but represents 38% of all creative jobs in the county

 

Read the full report

 

The 2008 Creative Economy report was presented by Dr. Nancy D. Sidhu, Vice President and Senior Economist of The Kyser Center for Economic Research at the LAEDC.  “The Los Angeles region is a country-sized nation,” said Sidhu, “and 1 out of 10 jobs in the region is, directly or indirectly, a creative industries job.”

A lively panel discussion on L.A.’s creative future, moderated by Val Zavala of KCET, followed the report.  Panelists were Robert Eckert, Chairman and CEO of Mattel. Inc, Michael Alexander, Executive Director, Grand Performances and former Chairman of the California Arts Council, Kelly McDowell, Mayor of El Segundo, Roger Wyett, President and CEO of Hurley International, and Laura Zucker, Executive Director of Los Angeles County Arts Commission.

“The Los Angeles region is fortunate in that we don’t need to will creativity into being,” said Hoi in closing.  “It is already a resource in our midst.  But it cannot be taken for granted.  Its persistence demands careful investment.  To be competitive in the world and in this age of
ideas and innovation, we must embrace creativity in our schools and in our workplaces.”

About Otis

Established in 1918, Otis College of Art and Design is a national leader in art and design education. The College mission is to prepare diverse students of art and design to enrich our world through their creativity, skill, and vision. Alumni and faculty are Fulbright, MacArthur, and Guggenheim grant recipients, Oscar awardees, legendary costume designers, leaders of contemporary art movements, and design stars at Apple, Abercrombie & Fitch, Pixar, DreamWorks, Mattel, Nike, and Disney.
 
Otis enrolls approximately 1,100 full-time students, and offers Bachelor of Fine Arts degrees in Architecture/Landscape/Interiors, Digital Media (Game and Entertainment Design, Animation, and Motion Design), Fashion Design, Communication Arts (Graphic Design, Illustration, and Advertising Design), Fine Arts (Painting, Photography, and Sculpture/New Genres), Product Design, and Toy Design.  Otis also awards the Master of Fine Arts degree in Fine Arts, Graphic Design, Public Practice, and Writing.   

The five-acre main campus is located on L.A.’s Westside near the beach and LAX; Fashion Design is in the heart of the downtown fashion district; and the Graduate Studios are on the Creative Corridor in nearby Culver City and in the 18th Street Arts Center in Santa Monica.

2,700 adults and children participate in Continuing Education art and design classes and workshops.