One of the key elements of a social media site is the open landscape in which participants interact with one another and with organizations. This provides a less formal level of communication and participation. It also necessitates that an organiza tion be willing to “let go” of message control. In other words, Otis can control what it says on these sites but we should not attempt to control what others say in response to something we post or something they say about us. There is risk associated with this but it also allows for authentic exchanges and shows that we understand the community norms of these sites. In agreeing to these terms we are more likely to benefit from our presence on these sites, and even be seen as a model or leader.
With all that said, we do need to ensure that when there is an Otis sanctioned/official presence on a social media site that it meets certain criteria and is consistent with the Otis brand. This document contains guidelines for that purpose. Any questions about the guidelines or other questions related to Otis and social media sites can be directed to the Public Presence Committee.
Please view OTIS’s Public Presence Committee - Social Media Guidelines PDF for further information and details.