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Interactive Advertising

This course introduces students to the various opportunities for advertising in the online arena. They will be applying fundamental advertising concepts to emerging media such as online banners and web campaigns. This class will challenge students to be nimble and fluid with their campaigns.

Practicum I/II

Practicum is one of the core learning structures in the communication arts curriculum. One-on-one critiques with faculty and guests, lectures, demos, and workshops are all components of each section required of all students, sophomore to senior. Sections are divided by year.

Senior Project/Seminar

Students explore conceptual, theoretical and experimental communications problems based on individual proposals, offering them the opportunity to integrate personal vision with professional goals. Meeting in cross-disciplinary teams facilitated by faculty advisors, students define the scope and objectives of their inquiry and outline their research and production methodologies. The class culminates in a visual project accompanied by a written narrative.

Course Fee: $100

Advertising and Art Direction III/IV

Students push their research, analytical, and technical skills under the influence of advanced, in-depth instruction involving professional creative briefs to solve advertising and branding problems. Teamwork is essential as students explore creative assignments ranging from individual print ads to complete campaigns, including television and interactive and convergent media.

Type & Image for Advertising

This class focuses on creating synergy between photography and typography. Students develop the skills needed to be a competent Art Director on professional photoshoots through a series of hands-on commercial photography exercises. Students then develop dynamic typographic solutions that compliment the photography and enhance the strategic communication goal.

Typography III

Students engage in a more advanced study of typographic systems, principles, and usage, with an emphasis on refining the students’ understanding of typography’s informative, expressive, and experimental potential to solve complex communication problems in a range of media.
Prerequisite: COMD218/219 Typography I/ II

Copywriting

Students work on developing and analyzing writing styles with an emphasis on the interactivity of image and text as experienced by varied and specific audiences. Students learn about editing as they begin to approach writing as a powerful tool of persuasion and entertainment.

Ideation Boot Camp

Students are taught new and unexpected ways to approach the process of creating ideas. Where do ideas come from? How does one develop abundant thinking? What exercises work and when? How does one know if his or her idea is good? These and many other questions are addressed in this course.

Practicum I/II

Practicum is one of the core learning structures in the communication arts curriculum. One-on-one critiques with faculty and guests, lectures, demos, and workshops are all components of each section required of all students, sophomore to senior. Sections are divided by year.

These courses may be substituted with a studio elective with departmental approval.

Advertising and Art Direction I/II

An exploration of advertising through projects that call for brand recognition and marketing strategies with an emphasis on defining and articulating compelling concepts. Students analyze advertising styles, develop concepts with “roughs,” experiment with copy, and practice their presentation skills.
Prerequisite: COMD207 Communication Studio I and COMD208Communication Studio II.

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