Overview
The Below Sixty group contracted Design Lab to design product concepts for a new type of air freshener that is sleek, well-designed, and decidedly different. The air freshener would use natural essential oils rather than the chemical alternatives that most brands on the market utilize. Design Lab was asked to create a luxe, simplified product design that fit into a variety of households and was accessible to consumers of all socioeconomic backgrounds.
As part of the assignment, Design Lab students pitched concept sketches showcasing how the product would look and function, mockups of the packaging, and branding ideas.
