Make a cohesive, engaging, and memorable campaign based on your brand/story. This workshop provides a general overview of visual design as it applies to UX/UI and digital products (apps). Students will be introduced to foundational graphic design and visual communications core principles relevant to UX/UI and digital app design. Topics include composition, grids, hierarchy, placement, alignment, balance, contrast, color theory, iconography, typography, color systems, mood, imagery, photography, and illustration. Students will achieve essential knowledge for creating a cohesive "visual design system" that works together, is scalable, and is on brand for the company and targeted end user.