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Ingred Sidie’s Lifestyle Branding Firm Design Ranch

May 3, 2012
Spotlight Category: Alumni

Ingred Sidie (’89 Communication Arts)
Design Ranch
www.design-ranch.com

Design Ranch is a lifestyle design and branding firm in Kansas City, Missouri that offers unique, innovative, and differentiating advertising and design. We accomplish this by creating brand experiences that extend to all consumer touch points, including advertising, brand identities, corporate collateral, packaging, signage, motion graphics and other marketing media. Our clients include: Target, NIKE, Lee Jeans, Buckle, H&R Block, Dell and Hallmark Cards.

Biggest reward
The most rewarding aspect of owning Design Ranch is growing the business and getting national recognition for our work, most recently being featured with a 10-page article in the “bible” of advertising and design, Communication Arts magazine.

Biggest challenge
I have to continue to remind our employees that I am a trained “designer,” not a human resources expert.

Thank you, Otis!
Otis gave me the real world experience (working for Brooklyn7) and the portfolio to instantly get an art director job at the best firm in Kansas City. I was able to quickly move up the ladder and build my book with impressive clients and work.

 

Source: OMAG issue #12

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