You are here

Logos

Otis College of Art and Design Identity Guidelines

In order to maintain a clear and consistent identity across visual and editorial platforms, the following page provides approved downloadable logos for the Otis College of Art and Design branding system. Each use of the logo adds to the overall perception of Otis College and improves visibility. A full PDF of the Otis College identity guidelines is available for download here.

Please send any questions you have about Otis College’s identity to communications@otis.edu.

Otis College Logos

  • Primary Stack Logo

    Characteristics: vertical configuration, formal usage
    When to use: The stacked logo should be used whenever possible as the primary identifier for Otis College of Art and Design. The primary stacked logo consists of the college icon built within a vertical configuration of the wordmark. Combined in this manner, these elements create a distinct logo for Otis, which should never be recreated or replicated. Always use approved artwork, which can be downloaded below.

    Primary Stack Logo Black
    Primary Stack Logo White
  • Secondary Block Logo

    Characteristics: square configuration, informal usage
    When to use: The block logo should only be used when space is limited or when an abbreviated expression of the brand is understood due to the proximity of the full name of the College being spelled out in headline messaging or displayed by another brand element (such as the wordmark). The secondary block logo consists of an abbreviated configuration of the college icon and wordmark. Combined in this manner, these elements create a distinct logo for Otis, which should never be recreated or replicated. Always use approved artwork, which can be downloaded below.

     

     

     

     

  • Wordmark

    Characteristics: horizontal configuration, tertiary brand element
    When to use: The wordmark is a tertiary identifier for the College and can be used in conjunction with any of the other brand elements (primary stacked logo, secondary square logo, and icon) to reinforce the full name of the College, as long as the guidelines for clear space and size are followed. The wordmark is distinctly typeset and should never be recreated. Always use approved artwork, which can be downloaded below.

    Wordmark Back
    Wordmark White
  • Icon

    Characteristics: vertical configuration, tertiary brand element
    When to use: The icon is a tertiary identifier for the College consisting of the rectangles represented in the Otis College branding grid and the primary logo. It can be used in conjunction with any of the other brand elements (primary stacked logo, secondary square logo, and wordmark) to reinforce the full name of the College, as long as the guidelines for clear space and size are followed. The icon is distinctly created and should never be redrawn or reinterpreted. Always use approved artwork, which can be downloaded below.