Otis College of Art and Design

2020 Bay Area

The Bay Area accounts for around 37% of wage and salary employment and 23% of contract jobs in California’s creative industries. Employment in the region’s creative industries accounts for 10% of all regional jobs.

Because of technology’s dominating presence in the Bay Area, much of which is part of the Emerging Digital Media subsector, the Entertainment and Digital Media industry has the largest footprint. Among wage and salary workers in the Creative Economy, over 85% work in Entertainment and Digital Media. Among contract workers, almost 80% work in that industry. Architecture and Related Services has a notably larger share of contract workers (9.5%) than wage and salary workers (4.4%).