Otis College of Art and Design

2020 Creative Goods and Products

The Creative Goods and Products industry in California grew from 2013 to 2018, albeit at a slower pace than most other creative industries. From 2013 to 2018, the industry added 7,400 wage and salary jobs, an increase of 8%. Still, the share of total California Creative Economy employment in this industry has remained largely unchanged, falling by 0.8 percentage points over the past five years.

There are three primary functional groups within the Creative Goods and Products sector: manufacturing-related activities, wholesale-related activities, and designrelated activities. The subsectors that make up the manufacturing category account for the largest share of employment at 60% of the total Creative Goods and Products market, followed by employment in wholesale-related subsectors (26%) and design-related subsectors (14%). The manufacturing and wholesaling of furniture products accounts for the largest share of total employment in the California Creative Goods and Products industry, capturing 56% of the market.