2020 San Diego and Imperial County
San Diego and Imperial counties account for 6% of total wage and salary employment and 7% of contract employment in creative industries in California. Employment in the region’s creative industries accounts for 5% of regional employment.
San Diego and Imperial counties’ creative sector mix by employment is almost identical to the Central Coast’s. Entertainment and Digital Media is the largest sector among both wage and salary workers and contract workers, accounting for about 7 in 10 jobs. Creative Goods and Products has a larger share of wage and salary workers (11.8%) than contract workers (6.2%).