Otis College of Art and Design

2021 Bay Area

Entertainment & Digital Media has the largest presence in the Bay Area out of all the creative industries, attributable to the concentration of tech jobs in the region (a great many tech jobs come under the Emerging Digital Media heading). Over 81% of wage and salary workers in the Bay Area work in Entertainment & Digital Media, and 79% of contractor workers are employed in the industry. Relative to its share of wage and salary employees (4%), Architecture and Related Services has a large number of contract workers (10%). Of all regions, creative employment grew fastest in the Bay Area, with wage and salary employment growing 46% (1,700 jobs) between 2014 and 2019, and contract employment growing 8% (6,500 jobs) over the same period.