Otis College of Art and Design

2021 Entertainment and Digital Services

In the last two decades, California’s dominance of the Entertainment & Digital Media industry has continued unabated. In 2001, its share of the total Creative Economy was only 58.8%. By 2010, that had grown to 65.9%. By 2019, the share of all Creative Economy employees working in Entertainment had grown to 71.9%. This speaks to the massive technological changes that have taken place over the last few years, and how this industry has successfully harnessed that change (think: Smart TVs, streaming platforms, etc.) for their own benefit. While Architecture and Related Services reported the fastest growth over the past five years, Entertainment & Digital Media has seen the largest growth of employment, with over 152,000 jobs added in the state between 2014 and 2019.

Overall, jobs in Entertainment & Digital Media span six main categories, with most of them concentrated in Emerging Digital Media (45%) and Film (18%). Occupations in these sectors include Data Processing and Custom Computer Programmers, Internet Publishing and Broadcasting, Artists, Artist Managers, and Motion Picture/Video Distributors. Other subsectors, such as Professional Services (including Marketing Researchers, Graphic Design or Photography) and Publishers (Newspaper Publishers), account for far fewer jobs (15% and 16% respectively), but are still integral to the industry as a whole.

Based on data from 2019, the most recent complete data available for the 2021 Otis College Report on the Creative Economy.