Otis College of Art and Design

Toys

The job numbers may be modest, but California (Southern California in particular) is a major force in the toy industry. Much of the actual manufacturing of toys takes place outside the region but most design and marketing functions have been retained in California because of the creative talent pool and supportive training programs at many of the state’s art and design educational institutions. The toy industry also benefits from its close ties to the state’s entertainment industry through licensing agreements with the major film studios.