Overview
Design Lab was hired to create a visually interconnected suite of logos for the Employee Resource Groups at TechStyle. Presented as a group, these logos embody the spirit of unity and inclusion—core values of TechStyle. Individually, these logos celebrate the unique attributes of the group they represent.
Process
Each designer was assigned a different Employee Resource Group to focus on. They conducted interviews with group members to find out the group’s mission, goals, and values. Working together as a team, the designers identified commonalities and began to craft a unified identity that would also allow each group to express their individuality.
The most challenging part of the project was creating a common design language that all the Employee Resource Groups could agree on-—it was a project with 8+ clients! The logos were unveiled at a company-wide DEI meeting, during which the designers were invited to share the inspiration behind each logo.
