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Branding and Identity

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Branding and Identity

The most recognized brands effectively use the visual devices of branding to influence how consumers perceive their companies, products, and services. Students create their own fictitious business, service, or restaurant and develop a branding strategy. Students produce portfolio pieces (a logo, business card, packaging or promotional items, ad, and website landing page) that showcase their ability to design in the context of branding and identity. This class is a combination of workshop and lectures and includes one-on-one time with the instructor to discuss individual projects. Lectures cover topics such as “Marketing Basics, ”  “Branding and Generational Differences,” “Brands as Social Influencers,” and “The Future of Branding." The instructor will share design resources, as well as tips and tricks for Adobe Illustrator and Photoshop. For more information please visit

Please note: Students should bring their laptop; those who are not able to bring a laptop will be offered other solutions.

Prerequisite: XGRD5014 Introduction to Graphic Design, basic knowledge of Adobe Photoshop and Illustrator or InDesign

First class materials:  Note-taking materials

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