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Ann Kristin Erdmann

Ann Kristin Erdmann
Lecturer
Teaches In
Product Design
Bio/Affiliation: 

Ann is trained in International Business, Marketing and Sales.  As the Head of Consumer Products (Product Management & Licensing) for Red Bull GmbH, she led the business and brand strategic planning for Red Bull’s global Sport and Brand Product Lines (Red Bull Formula One, Soccer, Athletes and Fashion).  In Sales, she set-up E-Commerce, B2B, and Retail for the Red Bull World Store and Red Bull Fan Shop and set-up business units for USA and Brazil.  In addition, she was the Lead Negotiator in Acquisition and Licensing Agreements for Red Bull Consumer Products.  She currently is an Independent Consultant in Brand Building and Business Development in Fashion / Apparel / Accessories.

CLIENTS/EMPLOYMENT HISTORY:  

Red Bull GmbH, Merchandising + Marketing
Porsche Design Group, Brand Management
Peak Performance, IC Company, Retail
Osram GmbH, Technical Product Management
German Alps Association, Sponsoring and Marketing
Osram Gmbh, Technical Product Management