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Rob van den Nieuwenhuizen

Rob van den Nieuwenhuizen
Visiting Lecturer
Teaches In
MFA Graphic Design

Graphic Design, Royal Academy of Art in The Hague


Rob van den Nieuwenhuizen (1980) is the founder of Dutch graphic design studio DRAWSWORDS. As both a graphic designer and tutor in two art academies, he uses — or abuses — the different roles he takes on to investigate other disciplines. His unquenchable curiosity both in his personal and professional life allows him to collaborate closely with others. Whether it be an artist book, magazine, visual identity, website, campaign, exhibition, workshop, or record sleeve, his focus is always on editing and on typography and language. He has been doing this since 2008 under the name DRAWSWORDS.

After graduating as a copy writer and creative strategist from the Fontys University of Applied Sciences in Eindhoven and studying Media and Culture at the University of Amsterdam, he finished his studies in Graphic Design at the Royal Academy of Art in The Hague in 2008. 

So far, he has worked for clients such as Gemeentemuseum Den Haag, STEIM, Converse, KIT Publishers, Fontanel, The Tropenmuseum, Cult Dealer Enzo, Uitgeverij Waanders, Onomatopee, CityHub, the Royal Academy of Art, the Dutch Design Awards, different bands, artists and more. Besides this he co-founded Almanak — the collective that was responsible for designing Dutch design magazine Items in its last year — and DepotBG, a do-it-yourself project space below his previous studio. 
Over the past years he has also been a jury member of the Dutch Design Awards (2013–2017), The Best Dutch Book Designs (2012), and the Art Directors Club the Netherlands (2016). 

What has proved to become an integral part of his practice is his teaching position at the Royal Academy of Art in The Hague and the Willem de Kooning Academy in Rotterdam. This enthusiasm to teach and interact with students has also led him to give workshops and lectures at, among others, Otis College of Art and Design in Los Angeles; Pratt Institute in New York; and both the Integrated design conference and Sint Lucas art academy in Antwerp, Belgium.

His to-do/wish list will never stop growing. 

P.S. If you have any good music recommendations, don’t hesitate to get in touch!