This summer, travelers arriving and departing from LAX will be greeted by art and design work by six Otis College seniors from three departments through a partnership with Los Angeles World Airports (LAWA). LAWA has debuted original art and design work created by students for an annual summer selfie campaign, "100percentLA" organized by Guest Services to enhance the guest experience. Work from Woodbury University students is also included in the project.
Students developed artwork that highlights the unique facets that make Los Angeles a culturally diverse and iconic city, and they used a variety of design and digital skills to produce vibrant and colorful graphic art. These works are featured in most terminals at LAX. Guests can pose in front of the artwork for selfies, and are encouraged to post their photos on social media with the hashtags #100percentLA and #FlyLAX. The campaign serves as an opportunity to use walls at LAX to create a connection between guests and the local community’s aspiring artists.
“LAX is proud to partner with Otis College and Woodbury University for the ‘100percentLA’ campaign. This partnership highlights the beauty, creativity and excitement that exists in Los Angeles as depicted by budding local artists,” said Keith Wilschetz, Deputy Executive Director for Emergency Management and Operations, LAWA. “We are excited that our global guests will be able to take memorable photos with the designs and carry a piece of Los Angeles with them to share stories about their unforgettable experiences at LAX and in the City of Angels."
"Bringing art and design work from seniors at Otis College of Art and Design to a larger audience through this partnership with LAWA is a thrill," said Jeffrey Perkins, Vice President of Communications and Marketing, Otis College of Art and Design. "Whether it brightens someone's day, reminds a visitor of a Los Angeles memory or experience, or helps them them about their own creative projects, we know our students' work will inspire travelers at LAX. Creativity is the engine of Los Angeles, and we're proud to welcome visitors from all over the world through our students' hard work and creative vision."
Work by the following students is currently on view:
Quincy Crosby is an illustrator and designer currently living in Inglewood, California. With a background in fine arts, graphic design, and illustration, Quincy is currently earning her BFA in Communication Arts, Illustration, as well as finishing her most recent graphic novel, Near Fall.
Jesse HB is a freelance illustrator and designer born and raised in Los Angeles, whose work reflects and engages the environment of Southern California. His background as a watercolor painter carries a touch of approachability throughout much of his art. Jesse will be graduating with a BFA degree in Communication Arts with a focus in Illustration.
Jeanette Kulick is a Los Angeles-based artist born in Germany and raised in American Canyon, California. She is currently finishing up her studies to become a visual development artist and modeler for game characters in Otis College's Digital Media, Game & Entertainment Design.
Alex Mediate is a Los Angeles-based photographer and fine artist from Las Vegas, Nevada whose work was included in Photo LA in 2019. Alex will graduate this spring with a BFA in Fine Arts, Photography and a minor in Advertising Design. He was the recipient of the 2019 Academic Excellence Award for Fine Arts with an emphasis in Photography.
Growing up in La Crescenta and going to Koreatown every weekend Gun Woo Oh was exposed to lots of street art. After becoming a student at Otis College, he decided to professionalize his practice and majored in Digital Media, Animation. Now, he’s interested in revisiting the mural and street art scene with his Otis education in hand.
Giovana Pham is senior in Digital Media, Motion Design. Her mission is to merge the physical with digital and embracing all that is to come within the design field as a multidisciplinary artist. She is constantly inspired to create conceptual visuals that integrate mixed media whether it is through 3D, 2D, or live-action to create new worlds that aim to elicit familiar feelings from the public.
The "100percentLA" campaign will run throughout the summer at LAX. Guests are encouraged to take selfies with the designs and post on social media with the following hashtags: #100percentLA and #FlyLAX. All of the selfie walls are located pre-security.