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Otis College of Art and Design Unveils New Look

Artists and designers challenge people to look at the world in new ways. Whether sharing a different perspective through an illustration, animation, photograph, product, or piece of writing—our students and graduates transform our world through their work.

After a multi-year process, I am excited to share a new logo for Otis College of Art and Design that embraces our bold mission and asks viewers to look and then look again

Menno Cruijsen, creative director of the award-winning studio Lava Design and visiting faculty member in our MFA Graphic Design department, designed our new logo and branding. This fresh graphic identity creates a platform to tell the diverse stories of Otis College.

Bruce W. Ferguson

2017 Branding

Look. Look Again.

Read a full account of the new branding written by Aileen Kwun, former senior editor at Dwell and SurfaceRead the article.

man on the street

What is Otis?

We asked the people of Los Angeles and their answers will help explain why we made the change. Watch the video.

branding video

New Branding in Action

This short animation introduces the new logo and visual identity of Otis College of Art and Design. Watch the video.

transformation video

Final Touches

Otis College of Art and Design has a new look for 2017. Watch the video.