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Program Learning Outcomes: Communication Arts

Communication Arts offers a broad, cross-disciplinary learning experience for students majoring in Advertising Design, Graphic Design, and Illustration—all disciplines that focus on effective and arresting visual communication. Advertising majors delve deeply into all aspects of the advertising process, from research/strategy, creative brief development, and campaign development to teamwork and presentation. Graphic Design majors are challenged to research, develop, and refine projects that combine meaning with image-making and typographic form. Illustrators develop a strong personal style in their images and use their image-making skills to support the communication needs of a variety of clients in multiple contexts.

Student Work

 

Program Learning Outcomes

Students will be able to:

  • Engage and utilize past and present theories and histories while evidencing professional mastery of relevant methodologies, skills, and tools applied to a broad range of media.
  • Cultivate, model, and continuously improve confidence in one's communication skills, including listening, writing, empathizing, negotiating, presenting, critiquing, and reflecting.
  • Define, iterate, and evaluate solutions for problems using a forward-thinking and reflective studio practice.
  • Apply purposeful risk taking designed to produce content, concepts, and formal outcomes that feed personal passions and professional growth with the aim of positively impacting the future of humanity.
  • Demonstrate best professional practices, including editing and presentation of work, networking, time management, project planning, budgeting, and collaboration.
  • Actively seek out and utilize cross-disciplinary studies and extracurricular activities so as to grow as a well-rounded artist and engaged citizen of the world.

 

Assessment Measures

Student learning in Communications Arts courses is assessed using level-appropriate rubrics and evaluations of presentations, papers, projects, reflections, exhibitions, and Capstone as well as Departmental Programmatic Assessment projects. Collectively these measures allow us to determine the level and quality of education attained by our students.