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Adweek: Here’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for Women’s History Month

Women’s History Month kicks off today and, while the annual commemoration started in 1987, this year’s observance—coming as it does in the wake of #MeToo—is especially pressing and consequential. It follows that brands planning tie-ins to the event can expect to be under greater scrutiny than usual. So it’s a good bet that heads will turn with the unveiling of “Rising to the Occasion,” a just-announced activation from PepsiCo-owned Stacy’s Pita Chips that includes a limited-edition series of special packaging.

PRODUCT DESIGN PACKAGING

The Packaging Design curriculum in the Product Design major involves both the physical package and the packaging graphics.  In the area of physical packaging, sudents learn a wide range of skills and processes related to the design and development of containers that hold and protect the product with materials that include; paperboard, wood, metal, glass, fabric and more.  In packaging graphics students learn how to apply color, typography, and imagery as a means to communicate, pursuade, sell products in a complelling way to consumers. 

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PRODUCT DESIGN – Packaging

Headlines

  • Otis College Huntington Merchandise
    Otis Design Lab Receives Graphis New Talent Award
    April 11
  • O-Launch Weekend
    O-Launch Weekend Will Celebrate the Next Generation of Artists and Designers
    March 22
  • Alison Saar
    Otis College Alum Alison Saar Selected to Create a Sculpture for Paris Olympics
    March 20