Logos, Symbols and Letterforms (Online)
Coca-Cola’s script font. Nike’s swoosh. Chanel’s double Cs. Find out what makes a logo iconic. Students in this course explore a wide variety of considerations in developing effective logo designs and symbols, from the simplicity of iconic corporate logos to more complex logotypes. Elements of a successful logo, including selecting identity colors, are also covered.
This course takes place completely online in an asynchronous environment. Login information will be emailed following student registration.
Operating system requirements: Mac users - OS X Snow Leopard or higher; PC users - Windows XP or higher
Prerequisite: XGRD5029 Typography I
Materials List: Note-taking materials