Beginning in fall 2023, this 20-month immersive program will blend hands-on coursework with mentorship and apprenticeship opportunities, led by industry professionals from the entertainment industry. Students will have the opportunity to learn from renowned industry professionals who are at the heart of entertainment, as well as expert Otis College faculty.
Courses for the certificate program take place across four terms at Otis College and feature three capstone projects. Students attend classes each day for approximately six hours and can choose among three concentration areas including design, editing, and illustration.
Learning Outcomes
- Develop foundational knowledge of art and design elements and principles, including 2D design, color, value, typography, composition, time, and motion.
- Achieve technical proficiency with digital tools including Adobe Photoshop, Illustration, In Design, Premiere, and After Effects to develop effective visual communications.
- Produce artwork that applies design principles, research, experimentation, creative thinking, and individualized expression.
- Acquire knowledge of iconic campaigns, impact of historic cultural movements, and artists/designers that have shaped today’s entertainment marketing design industry.
- Conceptualize, ideate, research, develop, write, and present ideas for visual media through developed written narratives, copy, and scripts.
- Develop hands-on knowledge of business practices and working in a professional environment through industry mentorship, projects, and a professional apprenticeship at one of Netflix’s creative agency partners.
Course Sequence
| Course Title | Day | Time |
|---|---|---|
|
Introduction to Graphic Design and Typography |
Monday | Full Day |
| Introduction to Digital Design | Tuesday | Full Day |
|
Introduction to History of Entertainment Marketing & Design |
Wednesday | Morning |
| STUDIO BLOCK (w/1.5 hrs Creative Share) |
Wednesday | Afternoon |
| Introduction to Trailer Editing | Thursday | Morning |
| Introduction to Illustration | Thursday | Afternoon |
| STUDIO/CAPSTONE BLOCK (w/Creative Share) | Friday | Full Day |
| Course Title | Day | Time |
|---|---|---|
|
Track Choice: Key Art Concepts [DESIGN, ILLUSTRATION] or Premiere Techniques [EDITING] Intermediate Digital Design |
Monday | Full Day |
| Introduction to Motion Design | Tuesday | Full Day |
|
Intermediate Digital Design |
Wednesday | Morning |
|
STUDIO/CAPSTONE BLOCK (w/1.5 hrs Creative Share) |
Wednesday | Afternoon |
|
Track Choice: Advanced Type [DESIGN] or Trailer Editing Concepts [EDITING] or Intro to 3D [ILLUSTRATION] |
Thursday | Full Day |
| Writing for Visual Communication | Friday | Morning |
| STUDIO/CAPSTONE BLOCK (w/Creative Share) | Friday | Afternoon |
| Course Title | Day | Time |
|---|---|---|
| Introduction to Strategy | Monday | Morning |
| Copywriting | Monday | Afternoon |
|
Track Choice: Key Art Production I [DESIGN] or Trailer Editing Production I [EDITING] or Intermediate Illustration [ILLUSTRATION] |
Tuesday | Full Day |
| Introduction to Business of Design | Wednesday | Morning |
| STUDIO/CAPSTONE BLOC (w/1.5 hrs Creative Share) |
Wednesday | Afternoon |
|
Track Choice: Elective Choice [DESIGN, EDITING, ILLUSTRATION] |
Thursday | Full Day |
| STUDIO/CAPSTONE BLOCK (w/Creative Share) | Friday | Full Day |
| Course Title | Day | Time |
|---|---|---|
|
Track Choice: Key Art for Applied Media [DESIGN] or Trailer Editing Production II [EDITING] or Advanced Illustration [ILLUSTRATION] |
Monday | Full Day |
|
Track Choice: Advanced Digital Design [DESIGN, ILLUSTRATION] or Sound & Music for Trailers [EDITING] |
Tuesday | Full Day |
| Modern Entertainment Marketing History | Wednesday | Morning |
| STUDIO/CAPSTONE BLOCK (w/1.5 hrs Creative Share) |
Wednesday | Afternoon |
| Professional Critiques | Thursday | Full Day |
| STUDIO/CAPSTONE BLOCK (w/Creative Share) | Friday | Full Day |
Capstone Projects
Students will work closely with an assigned industry mentor as they develop their capstone projects, with ongoing guidance throughout the program in areas such as critical thinking skills, professional guidelines for analyzing campaigns, communication, and presenting the final product.
- Campaign Project One: Students will make a case study of their favorite campaign and analyze its merits. The project will involve research across all aspects of the campaign, including print, social media, digital, and video. The final project deliverable will include a presentation that includes a thorough analysis and key findings.
- Campaign Project Two: Students will partner with fellow students from different concentration tracks to build a film campaign presentation based off a mock client brief. Students will develop content across various media platforms and create a presentation that includes one trailer and 1-2 accompanying shorter versions, storyboards, animatics, and three motion social shares across platforms such as Instagram stories, Reels, and TikTok.
- Portfolio Project: Students will complete professional products including a finished portfolio, resume, and interview materials to be used towards an apprenticeship/job application process.
