You are here

Dana Reinisch

Dana Reinisch
Senior Lecturer
Teaches In
Product Design

Bachelor of Sciences, Industrial Design, Art Center College of Design, Los Angeles, California
Bachelor of Arts, Lewis & Clark College, Portland,Oregon 


Dana has been a product designer for over 20 years, designing and developing a wide range of products from kitchen appliances, to sports apparel, to medical devices. She worked for 10 years at Nike creating innovative footwear and apparel. She has consulted with both Fortune 500 companies, Intel, Procter & Gamble, HP and Whirlpool, as well as transformative start-ups. In 2013 Dana started SmartGirl Design, a design consulting firm in Los Angeles. She advises clients on design, strategic opportunities and branding.
Since 2018 her passion for the environment and design has led her to educate up and coming designers at Otis College of Art and Design.


Industrial Design Magazine Design Award, Nike Revolutionary Sports Bra

Professional Accomplishments/Exhibitions:  

My 14 Utility Patents:

  • Dial Liquid Dispenser Bottle - Patent # D462621 
  • Whirlpool Double Oven Front Doors - Patent # D468585  
  • Whirlpool Cooktop - Patent # D462866 
  • Whirlpool Double Oven - Patent # D462867 
  • Nike Athletic Bra - Patent # 8128457, Patent #20120122371, Patent #8480452
  • Nike Athletic Bra w/ Adjustable Support System - Patent #7435155
  • Whirlpool Automatic Washer - Patent # D465308  
  • Whirlpool Double Oven & Front Doors - Patent # D468585  
  • Whirlpool Refrigerator - Patent number: D470156  
  • Dial Liquid Dispenser Bottle - Patent # D472155  
  • Whirlpool Cooktop - Patent # D473096
  • Nike Sports Bra - Patent # D594631 

Publications and Reviews about my designed products:

  • Knix Zip Front Bra
  • Knix Catalyst Sports Bra 
  • I.D. Magazine Awards - Nike Revolutionary Sports Bra
  • Breast Cancer Post Treatment Support Garment – Publication #20210100299
  • Nike Athletic Bra - Publication #20090098803
  • Acoustic Medical Sensor for Ultrasound Imaging - Publication #20050096554 & Publication #20100305447
  • Nike Articles of Base Layer Apparel Including Zones Having Diff. Thermal Properties – Publication #20090031486 & Pub. #20130000022 
  • Nike Athletic Bra w/ Adjustable Support System – Publication #20060252346
Clients/Employment History:  

Clients: Knix, Nike, Athleta, Beyond Yoga, Sketchers, Reima, TOMS, Adams O'Connell Inc., ConAir.

Smart Girl Design LLC - 2013-2021, Nike 2003-2012, Ziba Design 1999-2003, Bridge Design 1998