Master of Business Administration, Marketing, Marshall School of Business (USC), Los Angeles
Bachelor of Arts, Political Science, University of California at Los Angeles (UCLA), Los Angeles
Assistant Professor | Design & Development Consultant | Consumer Insights | Toy Collector and Curator
Lynn Rosenblum is a Full Time Assistant Professor in the Toy Design department at Otis College of Art & Design with decades of professional toy and consumer products experience, a wealth of industry knowledge, and a true commitment and passion for teaching and mentoring students as the academic advisor for Toy Design. Currently, Lynn in teaches Toy Design and also teaches and has taught LAS classes, including Child Psychology and Math.
Her academic experience with Otis Toy Design spans decades, starting in 1999 when she began her journey as Part-Time faculty. Over the years, in addition to teaching at Otis, she’s taught at the University of Wisconsin (Consumer Behavior), the University of Redlands (Entrepreneurship) and lectured at USC Marshall School of Business.
Lynn’s toy industry experience spans every toy category, from arts and crafts to dolls, plush, and beyond. Her work experience includes many companies, including Disney, Hasbro, Jada, Lionel Trains, Mattel, and Spin Master. She has 360 expertise in the toy industry, having worked across numerous departments and roles.
She remains active in the industry through toy design, development, and marketing consulting and as a legal expert witness in toys and consumer products.
Toy industry recognitions include being nominated twice for the prestigious Wonder Woman of Toys Award (2006 and 2017) and winning in 2006. WWA Past Winners - Women in Toys
Recipient of two Mattel “Chairman’s Awards”
Certified Expert Witness:
Lynn has been an expert witness offering opinions and testimony in over 15 toy industry and consumer product legal cases since 1994, and her understanding of the toy industry is unique and unparalleled in the expert witness space. She is often called upon to speak and opine on topics related to commercial success, consumer insights, similarity, and toy curation and value.
Exhibitions:
American International Toy Fair – 1988-2020
Lynn has contributed to and been quoted in toy industry books and publications including:
An Oral History of Gross-out Toys 1985-1995 by Casey Roberson – Contributor – 2024
The Legacy of Polly Pocket: Mattel's Micro Money Machine by Maude Campbell (New York Post trends reporter), The Nacelle Company – Contributor - 2023
Advisor to the LA Business Journal on the toy industry, 2007-2010
Toy Monster by Jerry Oppenheimer – Contributor 2009
Playthings Magazine - featured in three stories – one a cover story (2005-2006)
The New York Times – “Pokémon is Catching” – November 1999
Kid Screen Magazine – February 1998
Kiplinger’s Personal Finance Magazine – “Move Over Elmo” – December 1997
Brio Trains, Disney, Ertl, Hasbro, Jada, Jakks Pacific, Lionel Trains, Mattel, Rokenbok, Spin Master