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Lynn Rosenblum

Lynn Rosenblum
Lecturer
Teaches In
Toy Design
Education: 

Master of Business Administration, Marketing, Marshall School of Business (USC), Los Angeles
Bachelor of Arts, Political Science, University of California at Los Angeles (UCLA), Los Angeles 

Bio/Affiliation: 

Lynn is a toy and consumer products marketing, design/development, and consumer insights consultant, as well as an educator, expert witness, and toy collector. Lynn has dedicated herself to mentoring and educating diverse groups of next-gen toy professionals about the value of toys in modern society. While working in the toy and consumer goods industries for over 35 years, she has perfected her expertise with unique work experiences, academic credentials, and a wealth of passion and insight.

Lynn’s experience spans every toy category from arts and crafts to dolls to plush, and beyond. Her work experience includes large companies such as Disney, Mattel, and Spinmaster as well as small companies such as Middle School Moguls and Play It All Forward, LLC. She has “360” expertise in the toy industry having worked across numerous departments and roles.  Over the years she has expanded her portfolio to other consumer product categories such as beauty, fashion, esports, hardware, home and household decor, outdoor recreation, sanitizing and safety products.

She has mentored hundreds of students both pre- and post-graduation, helping to place them into introductory roles and internships at major companies like DC Comics, Disney, Educational Insights, and Jakks Pacific.

Awards/Honors: 

Toy industry recognitions include being nominated twice for the Wonder Woman of Toys Award (2006 for mentoring and 2017 for marketing) and winning once (2006).

Recipient of two Mattel “Chairman’s Awards”

Professional Accomplishments/Exhibitions:  

Legal Expert Witness:

Lynn has been an expert witness since 1994 and her understanding of toy history is unique in the expert witness space. She is often called upon by legal professionals to opine on cases related to toy value, consumer insights, expert reports, spoken depositions, and testimony. She has been retained by attorneys in Boise, Boston, Chicago, Los Angeles, New York, and Washington D.C.

Clients/Employment History:  

Disney, Ertl, Hasbro, Jada, Jakks Pacific, Mattel, Play it all forward LLC, Spinmaster, Sunlit Studio Puzzles complete list

Lynn’s academic teaching experience in Otis’ Toy Design Department spans three decades (1999 and again from 2016 to 2021), during which she served as part-time lecturer, teaching Toy Industry Practices and Career Development courses. She has also taught Entrepreneurship Studies at the University of Redlands. Other teaching experiences include Adjunct Faculty at the University of Wisconsin, Milwaukee as well as being a lecturer at the University of Southern California’s Marshall School of Business.