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Lynn Rosenblum

Lynn Rosenblum
Assistant Professor
Teaches In
Toy Design
Education: 

Master of Business Administration, Marketing, Marshall School of Business (USC), Los Angeles
Bachelor of Arts, Political Science, University of California at Los Angeles (UCLA), Los Angeles 

Bio/Affiliation: 

Assistant Professor | Design & Development Consultant | Consumer Insights | Toy Collector and Curator

Lynn Rosenblum is a Full Time Assistant Professor in the Toy Design department at Otis College of Art & Design with decades of professional toy and consumer products experience, a wealth of industry knowledge, and a true commitment and passion for teaching and mentoring students.

Her academic experience with Otis Toy Design spans decades starting in 1999 where she began her journey as Part Time faculty. Over the years, in addition to teaching at Otis, she’s taught at University of Wisconsin (Consumer Behavior), University of Redlands (Entrepreneurship), and lectured at USC Marshall School of Business.  

Lynn’s toy industry experience spans every toy category from arts and crafts to dolls, plush, and beyond. Her work experience includes many companies including Disney, Jada, Lionel Trains, Mattel, and Spin Master. She has 360 expertise in the toy industry having worked across numerous departments and roles.  

She remains active in the industry through toy design, development, and marketing consulting and as a legal expert witness in toys and consumer products.

Awards/Honors: 

Toy industry recognitions include being nominated twice for the prestigious Wonder Woman of Toys Award (2006 and 2017) and winning in 2006. WWA Past Winners - Women in Toys

Recipient of two Mattel “Chairman’s Awards”

Professional Accomplishments/Exhibitions:  

Certified Expert Witness:

Lynn has been an expert witness since 1994 and her understanding of toy history is unique in the expert witness space. She is often called upon to speak and opine on topics related to consumer insights, similarity, and toy curation and value.

Exhibitions:

American International Toy Fair – 1988-2020

Publications:  

Lynn has contributed to and been quoted in toy industry books and publications including:

An Oral History of Gross-out Toys 1985-1995 by Casey Roberson – Contributor – 2024

The Legacy of Polly Pocket: Mattel's Micro Money Machine by Maude Campbell (New York Post trends reporter), The Nacelle Company – Contributor - 2023

Advisor to the LA Business Journal on the toy industry, 2007-2010

Toy Monster by Jerry Oppenheimer – Contributor 2009

Playthings Magazine - featured in three stories – one a cover story (2005-2006)

The New York Times – “Pokémon is Catching” – November 1999

Kid Screen Magazine – February 1998

Kiplinger’s Personal Finance Magazine – “Move Over Elmo” – December 1997

Clients/Employment History:  

Brio Trains, Disney, Ertl, Hasbro, Jada, Jakks Pacific, Lionel Trains, Mattel, Rokenbok, Spin Master