Fashion Design - 1990
Scott Williams (’90, Fashion Design) is Creative Director of Sport Innovation and Olympics at NIKE.
For the 2011 London Olympics, Williams designed the track suit worn by Sanya Richardson-Ross, who won a gold medal in the 400m race. Among many other projects, Williams has been involved with the Nike Innovation team of sportswear designers who came up with the TurboSpeed kit. ...
The culmination of 12 years of research and more than 1,000 hours of wind tunnel testing, the new streamlined Olympic kit is what Nike calls a “zero distraction” garment. Scanning technology maps of athletes’ bodies to the nearest millimeter ensured that the uniforms fit like a second skin.“This is the most minimal way we’ve had to finish a garment,” explains Scott.
As their fastest uniform to date, it uses “Zoned Aerodynamics” to redirect air in targeted areas; dimpled swaths of the “AeroSwift” fabric “trip” air on the limbs, which can reach speeds of up to 47 MPH. According to Williams, “Nike studied hundreds of textures when fashioning the uniforms, the aesthetic and aerodynamic benefit derived from their results.”
In 2011, Williams acted as a fashion design mentor at Otis, sharing his cutting-edge knowledge base, and teaching the students about the finer points of designing for a large corporation, as well as design in general.