Break Through Barriers with Otis College
Unlock your peak potential and shape the future of entertainment marketing with Access, a Netflix x Otis Entertainment Certificate Program at Otis College of Art and Design.
This immersive program provides students with pathways to competitive careers in entertainment marketing. The program will accept a class of 18 talented students, who will receive a full-tuition scholarship and direct mentorship from expert Otis College instructors and industry professionals. Combining hands-on coursework with top industry professionals and an apprenticeship opportunity, this intensive 20-month program prepares driven creatives to thrive in a variety of entertainment industry marketing careers with in-demand skills, a robust portfolio, and a professional network.
Submit your application by Wednesday, October 22!
Be Inspired to Create
Insight is a great complement to access. Hear from those who have established careers in entertainment marketing and who reflect the backgrounds and lived experiences of a new generation of creatives.
Otis x Netflix Certificate at a Glance
Certificate Program Curriculum
Our curriculum features hands-on learning in a project-based environment to help you develop a well-rounded understanding of the design skills and concepts required of careers in entertainment marketing. These include trailer editing production, digital design, illustration, motion, copywriting, and more. In addition, you will learn the work processes central to the business of design and can customize your educational path through a wide range of courses as you progress through the program.
Featured Courses
Build on editing technical knowledge established in Introduction to Trailer Editing as you build your own trailer. Topics include film breakdown, strategizing cuts/campaigns, scripting, selecting music/sound, and budgeting. Students will develop skills in selling an idea through pre-visualization, animatics, brainstorming and presenting visual works in progress as well as written proposals or presentation decks as appropriate. Assignments lead students to address various spot ratios based on viewing platform; trimming/solo’ing/nesting; and speed effects for picture. Through this course, students will cut a trailer down to a 15-30 second piece using a new cue or sound design.
Prerequisite: Introduction to Trailer Editing
Learn the fundamentals of an awards campaign. Students will achieve crucial design skills required for reformatting key art into various formats, including extreme horizontals, extreme verticals, and square format. Topics include how to set text for critic quote ads, as well as other practices commonly used for movie poster applications. Students will complete 2 assignments: (1) a billboard campaign that includes billboards and bus shelters and (2) a social media campaign that includes character shares and a countdown.
Prerequisite: Key Art Concepts
Create motion graphics that can be applied to trailers through design and animation techniques used for trailers and other motion designs. Using Adobe After Effects and Photoshop, students will develop proficiency in using digital tools and an awareness of industry practices and workflows relevant to motion design. Under the guidance of instructor expertise, they will apply motion to typographic elements for social media and trailers, make animated GIFs, and design “motion-posters” or cinemagraphs. Topics include designing critic quotes and understanding how those work in a trailer. This course builds on knowledge acquired in Introduction to Graphic Design & Typography and Digital Design I.
Prerequisite: Introduction to Digital Design
Gain an understanding of the practices, technical knowledge, terminology, and work processes central to the business of design. Topics include technical understanding of nomenclature, structure, and implications of entertainment industry contracts, such as Scope of Work and NDAs; copyrights; usage; and best practices for the use of source materials, fonts, and creative products. Students will review a project lifecycle from client's request to account management, and through the various departments that bring a creative vision to life. In addition, they will learn about the diverse career paths available across the entertainment marketing industry.
Prerequisite: None
Learn More About the Curriculum
Program Benefits
- Receive a full-tuition scholarship that includes all required program materials, computer, and software applications.
- Experience a six-month paid professional apprenticeship at one of Netflix’s creative agency partners.
- Access one-on-one mentorship with entertainment industry professionals and top art and design instructors.
- Be immersed in a challenging and rewarding full-time 20-month curriculum.
- Study at Otis College’s thriving Los Angeles campus.
Career Outlook
Where can you go with a Certificate in Entertainment Marketing?
A certificate in Entertainment Marketing can launch you on a new path or propel you into a career in the thriving entertainment industry. Whether you are passionate about implementing engaging content campaigns, writing attention-grabbing copy, or working with producers and directors, the education you receive at Otis College will prepare you for a variety of entertainment marketing roles.
Entertainment Marketing Panel Discussion
Listen to a panel discussion that highlights entertainment marketing career opportunities,
demystifies how to break into the industry, and showcases the unique access this program
from Netflix and Otis College offers to students. Panelists provide a detailed overview
of the Access program, coursework, and the six-month paid apprenticeship opportunity
that admitted students will receive.
Study in a Global Creative Capital
At Otis College, we channel the spirit of discovery into an environment where you can be inspired to express your creativity. Your learning experience will begin on a thriving campus and expand to the city of Los Angeles—a global creative hub that is home to some of the world’s most renowned artists and designers.
Follow in their Footsteps
Netflix x Otis: A Partnership That Creates Pathways
Otis College of Art and Design is proud to partner with Netflix to offer this unique certificate program. Otis College and Netflix hold a shared belief that representation in the fields of art, design, and entertainment unlocks our ability to develop innovative solutions to new challenges. With Netflix’s support, students have an opportunity to participate in this unique program tuition-free and unlock their full potential as a successful creator.
Contact A Program Advisor
9:00 a.m.–5:00 p.m. Monday–Thursday
9:00 a.m.–4:30 p.m. Friday
It All Starts Here. Create Your Future at Otis College
Submit your information to receive helpful program updates. You can also email us at access.cert@otis.edu or call us at 310-665-3780 for more information.