Design Lab was hired to design six bandage collections for startup brand, World of Hurt. “By Gen-Z, for Gen-Z”, these bandage designs combine first-aid, fashion, and unapologetic self-expression.
Throughout the project, World of Hurt founders reminded our designers - you are the experts! Playing the part of designer and target audience, each designer was encouraged to pitch a lineup of bandages that spoke to them personally. They drew inspiration from graffiti, brainrot, nature, fashion, surf/skate culture, and more. The result of this epic collaboration is already adorning the scrapes and cuts of teens nationwide! World of Hurt bandages are available online at https://theworldofhurt.com/.
Learn more about this project.
Project Team:
Naiobi Benjamin, ‘26 BFA Illustration
Caleb Chang, ‘26 BFA Product Design
Caij Duran, ‘26 BFA Illustration
Ryan Gali, ‘27 Product Design
Adesuwa Ikechiuku, ‘26 BFA Illustration
Kath Low, ‘26 BFA Illustration
Bella Peng, ‘27 Product Design
Savannah Rosas, ‘26 BFA Illustration
Emily Samona, ‘26 BFA Graphic Design
Hannah Whitt, ‘26 BFA Graphic Design