Archive of 100% Video Guidelines as of 6-6-18

Introduction to 100% Videos: Full Guidelines

Otis College plans to produce five (5) videos each under a minute to support the Find Your 100 centennial campaign, made by the Otis College community. Each winning video concept will be awarded $4,000 ($2,000 upon selection and $2,000 upon completion to help offset production costs). The duration of each winning video spot will be 60 seconds or less. The deadline to submit proposals is March 31, 2018.

Vision for the 100% Video Series

The focus of the campaign is how creatives persevere and give it their “all” in pursuit of their creative callings. The campaign is about committing 100%. It is a platform for celebrating the passion of the creative. The tagline: Find your 100.

The theme of the videos should embody the idea of daring to find one’s 100% commitment. Just as Otis has found its 100 (100 years of history, 100 years of struggle, 100 years of educating and supporting artists and designers), the video spots should testify to the importance of commitment coupled with creativity and explore and support how creatives persevere and give it their “all.”

We want to inspire creative professionals around the country to show us their 100.

The videos should appeal to creatives of a wide range of ages, races, and backgrounds in the midst of struggle, determination, and daily life. It should be passionate, powerful, short but impactful. The goal is to elevate a powerful message, and the video medium can be anything from animation to typography to musical or live action. The videos will be created by the greater Otis creative community of students, alumni, and current faculty and staff. Otis will heavily promote the video series as a central part of the centennial celebration. It will be distributed across all facets of Otis’ online channels including through the College’s website, YouTube, Facebook, Instagram, and a new Find Your 100 Website dedicated to the 100% Campaign.

Eligibility

Current Otis College students, alumni, faculty, and staff.

Proposal Requirements/How to Apply

Online applications must include:

Written description of the proposed video spot (500 words)
Duration of the proposed video spot should be 60 seconds or less
Supporting materials illustrating your vision (storyboard, script, moodboard, video treatment, links to video samples, tests, or clips, etc.)
Link to a portfolio/website
Proposal deadline is March 31, 2018

Submit a Proposal Now!

Project Timeline

A team of Otis College alumni advisors will help with the selection.

Date	What's due
March 31, 2018	Proposal Applications Due
April 2018	Selection Period: Five proposals selected; winners will be notified.
June 2018	Progress and Drafts: A progress report and draft of each video spot will be due in early June.
August 2018	Project Completion and Approval: The final videos from the selected winners will be due August 2018.
September 2018	Launch Period Begins: Videos will be released to the public every other month beginning in September.

The Strategy

Let’s create a campaign that gives every creative something to believe in. Let’s focus on the drive, the passion, the dedication that we all have inside of us. Every high school kid who dreams of a future in the arts. Every student that pours out their heart at Otis College of Art and Design. Every alumnus who’s never had the words to describe what the school did for them. Every working creative who knows the meaning of hard work. They all have a place in this message. It’s about the struggle, the effort, and a focus on excellence. Because at its core, that’s what Otis College of Art and Design is. All the inspiration, effort, encouragement, training, critiquing, and coaching is about one belief: Creativity and commitment can change the world.

The Concept

Let’s validate and fuel that flame inside so many of us. That voice telling you that you have something to say. That drive that keeps you in the studio until 4am. There is no Plan B. There is only your passion. Your drive. Your diligence. Your calling. And that calling doesn’t demand just one thing. It demands everything.

100%

It may sound like a grand statement, but a creative life is also a grand calling. And the best way to truly equip and inspire people is to fan that flame.

Sample Script

Here is a sample of an inspirational script that would support the 100% campaign vision. This script is only for inspiration and your edification.

What if you listened to that still, small voice telling you that you have something to say?

What if you believed that you’re good enough?

That you actually belong?

What if you refused to create a Plan B?

Embraced the risk? Stood up to the fear?

Took stock of all you have within you to offer -

All the grit, the courage, the perspective, the identity –

And committed to channeling it?

What if you accepted the reality that you could create something, and the world could change in response?

How much would you be willing to give?

Find Your 100.

Otis College of Art and Design

The Specs

Final File Formats

After the winners have been notified and drafts approved in accordance with the project timeline, the winning video spots will need to supplied in the following formats (method of delivery will be determined):

Maximum length of 60 seconds
1920 x 1080 pixels minimum
1800 x 945 (Instagram video version)
Please provide an uncompressed or lossless version as well
Audio Codec: AAC (Advanced Audio Codec)
Audio sample Rate: 44.1 kHz
Audio Channels: 2-channel Stereo (not surround)
No file size maximum
Otis may at its discretion down sample videos for use on different platforms

Buffer Images & Thumbnails

When creating custom buffer or thumbnail images, please consider the following guidelines:

Use images that look great at small and large sizes
Images should accurately represent the content
1280x720 resolution (minimum width - 640 pixels)
16:9 aspect ratio
JPG, .GIF, .BMP, or .PNG files
2mb max file size

Other Requirements

Branding Requirements: Otis College of Art and Design does not need to be mentioned within the video, but we require the use of the logo in the bumper (to be provided). The College will have the right to review and approve of any and all content and messages in the video. All videos that have narration must provide a Closed Caption version of the video in the final stages.

Logo Usage: Videos are not required to include the Otis logo during the narrative portion but if used, it must use the Otis logo in the standard or alternative lockup. Logos must be clear and free of other on-screen typography and must not be obscured in any way. Please refer to the Otis brand guidelines for proper use of the Otis Logo. In addition, the video can optionally use the Find Your 100 campaign logo.

Typography: Specialty fonts can be used as headlines for emphasis and special effects. Type meant to be read must be clearly legible. We encourage the use of on-screen typography in the video series. Type should be no smaller than 14pt on screen. There is no maximum restriction.

Sound: Sound is a key element of the video and careful consideration should be paid to its quality and communications. Sound should be provided in stereoscopic uncompressed format. There are no restrictions of sound effects or audio elements of the video. Please ensure music usage/license rights are documented. Use of Narration is encouraged.

Music: Use of Music is encouraged. Please ensure music usage/license rights are documented.

Outro: No Intros are needed in the video but we require the use of a standardized Otis branded Outro. The Outro will be supplied upon selection of video participants.

Video Rights: Otis owns the final rights of approval. Otis will own all rights to the video produced for the 100% campaign. The video will be used on social media, the Otis website, and other channels as the College sees fit.

Video Distribution: Winning videos will be distributed across all facets of Otis’ online channels including through the College’s website, YouTube, Facebook, Instagram, and a new Find Your 100 Website dedicated to the 100% Campaign.

Have questions about the 100% Videos application process?

Call (310) 665-6939 or email lpark@otis.edu.