Fulfilling a childhood dream of working for Mattel, the company that produced Barbie, was just the beginning of Lynn Rosenblum’s esteemed career in the toy and consumer products industries. Dubbed as “the epitome of a toy expert” by her client Gina Heitkamp of Middle School Moguls Toy and Media Company, Lynn has worked in the toy and consumer products business for 30 years as a recognized marketing and trend specialist, educator, legal expert witness, and avid nostalgic boomerabilia collector.
Since 2007, Rosenblum has operated Toy Xpert, an independent consulting, marketing and legal expert witness firm supporting major toy brands, inventors and companies including Disney Consumer Products, Jakks Pacific, NSI, Spin Master and Tucker Toys as well as specialized retail brands catering to girls. Over the years she has become a consumer products expert with a concentration in toys and entertainment while also extending her knowledge base beyond toys to beauty, hardware, outdoor, publishing and tech products.
Currently, Rosenblum is part-time faculty at Otis College of Art and Design in Los Angeles, teaching Career Development. She is a past “Wonder Woman of Toys” 2006 award winner, in the manufacturer category.
She was thrilled to be nominated again in 2017 as a Wonder Woman of Toys in the marketing category and credits her students at Otis with keeping her passionate about toys and consumer products. She is dedicating her upcoming book “A Product Designers Business Handbook” to them. Rosenblum holds an MBA in marketing from the Marshall School at USC.